Oberon unveils new I-play brand identity

Oberon Media has consolidated around a new I-play brand identity that communicates the scope of the company's newly integrated publishing division.

"By unifying our various publishing efforts under the I-play brand, we now have the ability to publish content across three mass-market consumer platforms, and do so in a powerfully integrated manner that will revolutionise how games are developed and distributed in the casual games sector," said Don Ryan, senior VP of publishing for Oberon Media, who will run the new unified publishing operation.

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