What do Avatar, The Titanic, The Avengers and The Dark Knight have in common? They are the highest grossing films of all time. While according to Box Office Mojo Avatar ranked in a whopping $2.7 billion worldwide that’s still no match against a couple of stumbling car thieves, a man going through a mid-life crisis and a son who just wants his father’s love. I bet you’re trying to figure out what movie I’m referencing. You can stop right there, not a single movie has come close to matching the success of the top grossing video game in history. Yup, I’m talking about Grand Theft Auto V, the fifth game in the series about life on the hard and wealthy streets of Los Angeles, in which players steal a car and escape before the police arrive, grossed over 1 billion dollars in three days, $800 million of which was made in its first day, embarrassing the entire movie industry.
So what happened? How did a video game franchise that wasn’t even suppose to see 1998 surpass the sales of some of the most beloved movies worldwide? There are several explanations.