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The slow death of movie tie-ins, their move to mobile and the gamification of cinema

If you have a passing interest in blockbuster cinema and/or comic-books (or perhaps just beards) then there’s a strong chance you’ll be seeing Thor 2: The Dark World over the coming fortnight. You won’t, however, be able to hammer-throw your way down the bustling high-street to drop hard-earned cash on a movie tie-in videogame. And that is a very good thing.

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MultiConsoleGamer1489d ago

I actually played the Iron Man mobile game in the theater while I was waiting to see Iron a Man 3.