Looks like PS4 accessories are starting to be delivered, at least in Canada. Before today all you saw of the new DualShock 4 controllers in their packaging were mock up pictures, but at last you get to see the real deal.
edit: Added a third picture. As an interesting note the one that tweeted it mentions that those that preordered PS4 accessories at GameStop Canada can actually pick them up now if their local shop has inventory available. Of course treat this as an unconfirmed rumor, but if you have a preorder there, you may want to give them a call.
edit 2: further reports are surfacing that at least some GameStop/EB Games in Canada are letting those that preordered the controller bring it home.
edit 3: apparently some EB Games stores don't even require a preorder to sell the controller.
edit 4: added unboxing video.