Trends in the Asia Online PC Game Market

Game consoles (such as Nintendo’s systems) and package game software do not have much of a presence in the South Korean and Chinese game markets. The main game format in these markets is online PC games, downloaded via the Internet and played on the user’s PC. This is the case in Korea mainly because game console adoption has been slower than in Japan and in China because of legal restrictions on the distribution of game consoles.

In markets where game consoles are not widespread, it is only natural for gaming on PCs (the closest electronic device to hand) to be high. However, the rapid development of online PC games in South Korea and China is also attributable to the ecosystems in these markets, in particular the presence of Internet cafés. Even before PCs and the Internet started being adopted by households in these countries, Internet cafés provided users a venue for playing online games

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