GS:Mark Cerny is a man who understands the inner workings of the gaming industry, perhaps better than any of his peers. After cutting his teeth on a pair of classic Atari arcade games in the '80s, Major Havok and Marble Madness, he joined forces with Sega to focus on home console development for the Master System. By his own admission, a large part of his work at Sega amounted to the creation of "shovelware," a term that conjures images of cheap cash-grabs and rushed development cycles. However, a few years and a couple of 3DO games later, Cerny found himself in the enviable position of working on the hottest property for the PlayStation, Crash Bandicoot. It was one of the strongest character action games of its time, and both Sony's and Cerny's reputations snowballed with its success.