Submitted by s8anicslayer 620d ago | opinion piece

The 'Watch Dogs' Delay And What Investors Don't Get About Video Games

At this point, it’s a familiar story. A major release intended as a tent-pole franchise is delayed, and the shares of the publisher go tumbling. It happened with GTA 5, Bioshock Infinite, and now Watch Dogs. Ubisoft Stock fell more than 26 percent when the French company announced it would be delaying both Watch Dogs and The Crew into 2014. Unfortunatley for the skittish investors unloading their stock, this trend just shouldn’t hold true for the games industry. (Culture, PC, PS3, PS4, Watch Dogs, Wii U, Xbox 360, Xbox One)

HighResHero  +   620d ago
One of the better articles I've read from Forbes.
gpturbo81  +   620d ago
investors.... who needs em'
AbortMission  +   620d ago
Corporations do. They essentially use the cash from investors to make investments. Ultimately, they are responsible for making profit to those who gave them the money in the first place.
Silver360  +   620d ago
Majority of companies only see money from original sale of stock. After that it is only the stockholders who see profit on sale of stock.It is a nice way though for officers of the company to get paid more by getting shares instead of taxable cash.
LordHiggens  +   620d ago
Wait stock drops after a delay by THAT MUCH??!! I guess I know when to buy some stock!
Truehellfire  +   620d ago
I know right? I find it so odd that people who invest money in a company have no idea how that industry works. A delay!? I better sell my stock, even though a delay doesn't amount to lost sales. Chances are they will make more money now. Ubisoft now has a major game releasing every few months, instead of a bunch of games releasing around the same time.
ginsunuva  +   620d ago
Who invests in Ubisoft?
Yomaster  +   620d ago
While I'm sure this statement applies to games like Bioshock and GTA V, we should probably take a look at Ubisoft's track record with delayed games.

While I'm a pretty big fan of what Ubisoft typically puts out, they are arguably one of the biggest offenders when it comes to delaying games. Rainbow Six: Patriots, delayed indefinitely. Splinter Cell: Conviction and Blacklist were delayed numerous times, as was Ghost Recon: Future Soldier. And these are just as of late.

It's not just one major release from Ubisoft that was delayed for fine-tuning, either. It was TWO. I call bullshit, Ubisoft. Needless to say, I probably won't be purchasing Watch_Dogs after these continued shenanigans. You can't hype a game like Ubi did all year and then delay it a month from release, especially when it's touted as a next-gen launch title.
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DestinyHeroDoomlord  +   620d ago
If a delay makes you reconsider purchasing a game, then you probably didn't have that high of an opinion on said game
Yomaster  +   619d ago
Oh, no, I thought Watch_Dogs looked amazing. But, like I said, I'm not going to continue to support a publisher who constantly delays games in this fashion. There has been no publisher in the recent years that has delayed as many games so many times.

While there are circumstances to delay a game that I completely understand, Ubisoft utilizes this excuse far too often. It's an automatic response for them. "We're delaying the game so it's of better quality." That's an extremely broad statement that holds no explanation whatsoever.

Keep in mind this is coming from a fan of Ubisoft titles. If you don't already know these things about Ubisoft, you simply haven't been paying much attention to them in all these years they've been around.

Like I mentioned, if the problem was with the quality of Watch_Dogs, then why was The Crew also delayed? It seems they don't want to lose sales by competing with their own releases. Assassin's Creed is coming out, and most gamers aren't going to consider buying three titles from one publisher in a month.

Read my comment to LostPotato below.
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LostPotato  +   620d ago
I agree Yomaster. It's Ubisoft and if your a PC gamer that's all you need to know. They have a record of bad DRM, and constant delays.

When a company promises to release on every platform on the same day then decides not to on release. That says it all also.
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dcj0524  +   619d ago
Yeah. It says they care about the quality of the game.
Yomaster  +   619d ago
Amen, LostPotato. Like I said above, anyone who buys this statement from Ubisoft is clueless as to their track record. Do I think Ubi cares about the quality of their titles? Of course. Do I think that's necessarily what it has to do with this time around? No, I'm not convinced.

I suspect they don't want to compete with their own release of Assassin's Creed and lose money in sales because most people aren't going to buy all three of the games that would've released within a month.

Additionally, if it was a quality issue with Watch_Dogs alone, then why was The Crew delayed as well? It seems like they're covering for a poor marketing strategy and trying to appease the fans by saying, "We want to make you a better game."
#6.2 (Edited 619d ago ) | Agree(1) | Disagree(0) | Report | Reply

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