Last month Grand Theft Auto V smashed Call of Duty’s record for the biggest video game launch ever. And now Activision wants that record back.
In an interview with MCV, the firm dismissed the idea that Call of Duty is a brand in decline. The publisher revealed that last year’s Black Ops II has now surpassed 3m units sold in the UK, and has big expectations for this year’s Call of Duty: Ghosts, which launches on November 5th.
“Congratulations to the team at Rockstar for their success,” said UK senior brand manager Kevin Flynn. “We look forward to getting the record back before the next GTA title.”
He added: “We know that our unaided awareness for Ghosts is leading the way against other unreleased triple-A titles. Our digital content has proven extremely popular and Black Ops II has sold more than 3m units in the UK.”