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Submitted by Abriael 775d ago | image

While Sony Made a PlayStation 4 Apartment, Microsoft Created a Whole Xbox One Warehouse in France

Sony France created the Apartment 4 to showcase the PS4, but could Microsoft do any less? As a matter of fact no. As part of the Area One worldwide tour, they created a whole Xbox One-themed warehouse in Paris to showcase the Xbox One. (Xbox One)

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ABeastNamedTariq  +   775d ago
Nice. The marketing for these consoles is really going to start ratcheting up. I just want to see more commercials to remind me that next gen is coming. (Game and movie commercials are basically the only things I pay attention to regarding ads).
#1 (Edited 775d ago ) | Agree(33) | Disagree(1) | Report | Reply
jon1234  +   775d ago
yeah we need more of this !
JokesOnYou  +   775d ago | Well said
Yeah, really good marketing now by micro. Getting the X1 with that great controller and games in the hands of gamers is the best impression you can make.
Denethor_II  +   775d ago
I love the way PlayStation have stepped up in their advertising. Getting the PS4, with that great new controller in the hands of real gamers, is the best impression they can make.
NukaCola  +   775d ago

What you said goes for anything. People will prejudge anything until they get it first hand.
nukeitall  +   775d ago


That video is creepy as hell. Please no more weird creepy videos that makes me ask "WTF". Does not make me want to buy it.
Veneno  +   775d ago
Does anyone else find it strange that Jokes only seems to post replies and never regular comments? Probably does it so that less people can point out how much of an MS lapdog he is.
mayberry  +   775d ago
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UltimateMaster  +   775d ago
I honestly didn't care about the apartment, let alone the warehouse.
Pogmathoin  +   775d ago
No veneno, i was not stalking him....
HardcoreGamer21  +   774d ago
So Sony made a PS4 showcase out of a house and Microsoft made their showcase out of a warehouse?
How fitting, being that that's where most of the systems will end up.
PS4 in people's homes and the Xbox One80 sitting in warehouses.
Pogmathoin  +   774d ago
Hardcoregamer, but speak as fanboygamer... Change your profile name so as to not embarrass the rest of us...
mewhy32   774d ago | Trolling | show
aceitman  +   775d ago
omg,lol, I have to say it , do they need a warehouse because all the room Kinect needs to play , an apartment will not have enough room . lol.
#1.2 (Edited 775d ago ) | Agree(41) | Disagree(18) | Report | Reply
nukeitall  +   775d ago
It really depends on how fat you are. Fat people need more space.
HugoDrax  +   775d ago
Sounds like a hater and a fanboy comment to me. Since when did more square footage become a bad thing huh? Always spinning positive MS news into something negative.
aceitman  +   775d ago
@AuricGoldfinger how is it something true is a fanboy comment , I have a big living room and I needed to move stuff back for Kinect on my 360 , that is one of the biggest complaints about Kinect space . u say fanboy , I say its my opinion not a fanboy comment, just because u didn't like it don't make someone out to be a fanboy, lighten up.
H0RSE  +   775d ago
Your comments are based around the first version Kinect, so technically your opinion isn't accurate, since you are technically referring to a different product.
aconnellan  +   775d ago

Kinect on the 360 was pretty awful, but they improved on it with the second one, and you can stand much closer.

At 0:35 they point out that the guy is standing about 1.5 metres from the Kinect, which gives me enough space to play it in my cramped study, let alone my living room (where the couches and table are definitely further away than 1.5 metres)
Turkishflavor  +   775d ago
You dont need to use kinect, fatso.
paul-p1988  +   775d ago
So true, especially from a UK resident standpoint. It's OK for Americans as your houses are HUGE compared to ours, but when you are in a 10" square living room, the kinect wants you by the door and in the hallway before it even recognises you....
SecondSon  +   775d ago
"Game and movie commercials are basically the only things I pay attention to regarding ads"

That is what you think.
3-4-5  +   775d ago
Microsoft, the king of inefficient money spending.
Blackdeath_663  +   775d ago
indeed they invenst a lot in their marketing department alowing them to go overboard what i don't get is they should have considered "getting the right message across" as marketing when things wern't going well for them at E3. honestly a warehouse like this filled with press and a lengthy Q&A would have solved many of their issues. i have to say MS have moved on a bit since then, after making those reversals they gave themselves room to move forward a bit. still think sony has got it in the bag come november but need to do better in terms of games i don't believe knack is good enough and with drive club being on PS+ they really only have KZ, the order 1886 and second son can't come soon enough
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PFFT  +   775d ago
Spend it if you got it right?
If you dont well i guess theyd start creating little apartments as well.
H0RSE  +   775d ago

No, that would be the US Government...
3-4-5  +   775d ago
EX: They spend $500 million when they could get the same result for $300 million.

But because they are a company ran by rich guys, who have mostly always been rich, and thus don't actually understand how to budget something, they just spend spend spend spend spend.
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zhuk is god  +   775d ago
It's their money, spend it how they want.
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Death  +   774d ago
They have money allocated for marketing. This is a good thing. It's also a great way to reduce taxable income. There is a lot more to it other than they spent x amount of money. Sony has a much smaller marketing budget since they have less operating income available. If the PS4 is as successful as they hope their marketing budget will increase tremendously.
gametipcenter  +   774d ago
@3-4-5 This is Marketing 101 man, you one-up your competition. This isn't new stuff here.
mayberry  +   775d ago
Saw at least 4 sony commercials during todays sunday football games... Seahakawks win!
Jazz4108  +   775d ago
Go Colts. Sorry but the colts are my team and have been for twenty years. I had season tickets every year until I moved to Las Vegas. On topic.......nothing wrong with spending money on marketing. Most companys will tell you even bad press is not that bad if it brings attenntion to your product.
lsujester  +   775d ago
I saw a couple myself, glad of it. I think their lack of advertising really hurt them at times this generation. Until the rise of the Kevin Butler stuff, it was mostly the occasional weird commercial.

Also, speaking for all Saints fans... I HATE TOM BRADY!
LoveOfTheGame  +   774d ago
Living in KC and my team is undefeated. Best team in the league baby!

Of course I'm talking about my Denver Broncos, Chiefs suck.
solid_snake3656  +   775d ago
Ad's are the only thing that will make the Xbone appealing at this point.
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solid_snake3656  +   775d ago
I don't care about the warehouse or the apartment. All I care about is good quality games, and Sony delivers every time.
zhuk is god  +   775d ago
And so as Microsoft :-)
#1.7.1 (Edited 775d ago ) | Agree(4) | Disagree(3) | Report
gametipcenter  +   774d ago
They deliver the same exact games better on PS4? That's an odd statement.
solid_snake3656  +   774d ago
@gametipcenter who said anything about the same exact games? And i didnt even mention PS4 or xbone, I think you're confused. I said Sony gives us good quality games. Here are some examples Uncharted, resistance, r&c, last of us, killzone. You won't find any of those games on a Microsoft console.
TAURUS-555  +   774d ago
poor france. RIP xbox1
franko  +   775d ago
Yea nice. Microsoft can create whole continent, it's too late for them...
mhunterjr  +   775d ago
Too late? Chances are this generation will last much longer than holiday 2012...
Ipunchbabiesforfun  +   775d ago
dude, it's 2013...
lastofgen  +   775d ago

I think it was just a type on his part.
mhunterjr  +   775d ago
Clearly it was a typo
aviator189  +   775d ago
This upcoming console 'war' or 'battle' or whatever you want to call it will probably last in excess of 10 years.
I think all participants will have various opportunities to make slip-ups, come-backs, etc.

It wasn't too late for the ps3 and I don't suspect it's too late for any console now in the upcoming generation.
forcefullpower  +   775d ago
But the apartment looks so much better.
Ace_Pheonix  +   775d ago
Because we all live in a warehouse, right?
RAGE91  +   775d ago
It's for the ONE Tour, there will be a lot of people in there. Imagine having an excessive amount of people round at your place, it'd be hell :D
BLKxSEPTEMBER  +   775d ago
Because we all live in a apt right? I live in a house but I have friends who live in very large studio apts which are like a mini warehouse so what's your point?
MYSTERIO360  +   775d ago
Why only in france?
No FanS Land  +   775d ago
because of sony france's initiative on the PS4.

there's at least proper marketing team for every region in the world.
Blackdeath_663  +   775d ago
france has a massive sony following which is why sony did the apartment thing there anyways
BG11579  +   775d ago
It's something usually done around here, not just for video-games but almost everything.
They invite reporters, stars and people of the business to see/present products behind closed doors before the main public.
They usually use apartments because space is expensive in Paris and it gives of a cozy environment to present the product.
IHassounah  +   775d ago
Actually Microsoft tour is visiting the world , they made visits for a whole week in Los Angeles , Los Vegas and San Francisco and more cities
Ju  +   775d ago
fattyuk  +   775d ago
I swear the photos I have of me at the Los Vegas sign is spelt diffrently.

Also Xbox touring the world.... and you mention 3 places in America
IHassounah  +   775d ago
Sorry meant Las Vegas , I also wanted to mention London
imXify  +   775d ago
Bigger doesn't mean better.
Funantic1  +   775d ago
Most women would disagree. The Xbone is bigger and will be more enjoyable than the PS4. X1 day one.
#5.1 (Edited 775d ago ) | Agree(26) | Disagree(83) | Report | Reply
ABeastNamedTariq  +   775d ago
"The Xbone is bigger and will be more enjoyable to me, Funantic1, than the PS4. X1 day one."

Fixed that for ya.
#5.1.1 (Edited 775d ago ) | Agree(42) | Disagree(8) | Report
Eddie20101  +   775d ago
Even though the Xbox one itself is large, it is not a c##k. Many of the people that Like It are D@@k's though.
GrandpaSnake  +   775d ago
hes not talking about penis size yo haha
Majin-vegeta  +   775d ago
Remember Big surprises come in little packges ;)
specialguest  +   775d ago
Diamonds come in small boxes and can make most women squirm lol.
NewAgeisHere  +   775d ago
So ladies like spycorders now?xD
BG11579  +   775d ago
@Funantic, men usually buy big things to compensate the lack of something.
Is that right MicroSoft? ^^
aceitman  +   775d ago
ps4 is a grower not a shower and will be bigger than xboneone gddr5 is bigger than gddr3, big things can come from little packages.
#5.1.8 (Edited 775d ago ) | Agree(9) | Disagree(4) | Report
TheGreenMan  +   775d ago
@ Funatic

So would most women like a huge cellphone? Or how about a 1950 Lincoln Towncar instead of a Porsche?

I think I've made my point. When it comes to tech, smaller is usually the preference.
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Pope_Kaz_Hirai_II  +   775d ago
Oh dear god.
Shnooze  +   775d ago
Well actually I'm sorry to say that it's a niche market for guys with big packages.
Irishguy95  +   775d ago
X1 is the same size as the Ps3. Too all the retards trying to say X1's size is either a plus or a negative.
goldwyncq  +   775d ago
It's not about how big it is, it's about what it's capable of.
DonFreezer  +   775d ago
Yup bigger hardware specs doesn't mean better we knew that.
DigitalRaptor  +   775d ago
In what manner? Do explain, young one.
Death  +   774d ago
The original Xbox had better specs than the PS2, but the lowest common denominator determined the quality of gaming. The Xbox 360 was out gunned by the PS3 and games looked pretty much the same on both systems. I'm not sure why people assume the PS4 will look different than Xbox One games. History tells a different story.
Eddie20101  +   774d ago
PS4 first party games will definitely show the power of the system, and there will many more first party games on the PS4.

Even if third party games are on par graphically there will be differences in the frame rate if one system is more powerful than the other unless they cap the frame rate.
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PFFT  +   775d ago
The same can be said about specs.
#5.4 (Edited 775d ago ) | Agree(2) | Disagree(7) | Report | Reply
Yeah right... tell that to my wife.

Nah jk I don't even have a wife lol
WeaseL  +   775d ago
Stand in a cold warehouse or sit in a comfy apartment.

I'll take comfort plz
joe90  +   775d ago
You would of enjoyed the cold if Sony was in the warehouse though you teet suckler.
WeaseL  +   775d ago
To be honest I wouldn't go to either unless it was right on my door step
Eddie20101  +   775d ago
They'll have to drag bums off the street to fill that huge, Green, empty space. Overcompensation for something I think. Not very well done at that.
robotgargoyle  +   775d ago
Alright! Bum Fight! In Killer Instinct, of course. :)
HugoDrax  +   775d ago
You guys are a joke hahahaha! Now because Sony could only afford an apartment all of a sudden that's better than a giant warehouse? Biggest fanboy crap I ever heard lol. I have practiced architecture for 9 years, 5 years for my bachelors and 3 professionally before I transitioned into the graphic design industry. Obviously! A mansion, giant warehouse, facility, is better than a tiny apartment. I guess in SONY fanboy land, smaller is better. This site is turning into a joke everyday I visit smh!..
Gozer  +   775d ago
If it wasn't for the occasional news story, I wouldn't even bother with this sony toilet site.
LoveSpuds  +   775d ago
@ Auric

Scary that someone who claims to be as mature and have such a good education as you do can be so childish and insecure at the same time.
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warczar  +   775d ago
I've been studying N4G for the last 5 years and I'm here to tell you that this comment section is in no way the biggest fanboy crap I have ever heard. besides, where is microsoft going to put all those unused xbones? since they wont be in anyones apartments.
Death  +   774d ago
I'm going to go out on a limb here and say more people were able to fit in the warehouse which means more people could attend.
colonel179  +   775d ago
I hate that Microsoft is always paying more attention to what the competition is doing and trying to 1up them every time, instead of focusing on things they can do for themselves with their own ideas.

They do that with PCs, Phones, Video games, etc.
SonyNGP  +   775d ago
Is this your first time witnessing a competition?
B_Real  +   775d ago
Sony copied Microsoft's achievements. Sony and Microsoft copied Nintendo's motion controls. Company's steal other companies ideas; it's part of good business.
jon1234  +   775d ago
idk about microsoft, but sony was developing motion control back in 2000...
strickers  +   775d ago
Sony did motion first. How many times do people forget/ not know that?
Th4Freak  +   775d ago
Sony copied what? You mean this ? Oh wait it looks like Sony actually came first with the idea and Nintendo copied it OMG STOP THE PRESSES!
B_Real  +   775d ago
Geez, Sony fanboys so up in arms over a small error. The point of my comment is that companies copy other companies ideas.
Skate-AK  +   775d ago
The only reason they came at you like that is because people have been saying Nintendo started motion control for years now. Not really true though.
fattyuk  +   775d ago
playstation kinetic anyone? released 2005
HugoDrax  +   775d ago
"No idea's original, there's nothin new under the sun, It's never what you do, but HOW IT'S DONE" - NAS

Sony fanboys say Sony did it first? Congrats to Sony, but who executed it better? Who benefited and profited from motion controls? Which company hasn't turned a profit in years, and which one has?

Eddie20101  +   774d ago
Sony had Motion controls first Dumb a@#es. Remember the Eye toy.

Microsoft and Nintendo copied Sony,
Get that straight.

There were games that had in game individual achievements before Microsoft had them on Xbox Live.


Microsoft did not invent kinect they bought the company that did. It is very debatable on weather Kinect is better and the same goes for Wiimote, only difference is the marketing. Nintendo had a very good marketing campaign for the Wii and its the most successful motion control scheme so far as far as sales go. although it has been a tuf sell to the hardcore gamer, most do not like motion controls.

Technically Microsoft has not made a profit on there xbox, they have never recovered the R and D expense for the original Xbox or the Xbox 360 which was a huge amount of money that they just wrote off so they could show profit for the division.
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B_Real  +   774d ago
@ Eddie20101

What games? Any proof?
Eddie20101  +   775d ago
It would be much better if they came up with there own good ideas rather than copy everything the most successful console maker in the world does, that maker being Sony (still holds that distinguished honor and for a good reason). The might get some respect if they did. Overdone crap like this just shows they know how to throw money at everything. Microsoft's excessiveness is getting really, really old.
B_Real  +   775d ago
Sony copies too: trophies are a blatant copy of achievement, the Smash Bros. clone that came out last year. I'm not defending Microsoft, but Sony isn't any better than Microsoft in this respect.
Ju  +   775d ago
Well, true. Sony is master in copying - started with the first transistor radio. But the main difference is, every time they do, they usually improve and surpass the original. While MS does a cheap knock off to make more money until they dominate the market and there is no more competition - which then makes it easy to be good at something. Damn Sony isn't going away, however...tough luck.
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Death  +   774d ago
That makes no sense Eddie.

Sony didn't invent console gaming. They simply did the same thing Microsoft did. When the Playstation launched, Sony with their much bigger budget was able to outclass Sega and Nintendo easily. They pretty much bought their way into console gaming securing third party exclusives with cash incentives and buying up smaller developers to form their studios.

Microsoft excessive? Sony is kind of broke, not humble. If the PS4 is a success for Sony they will be throwing money around again soon enough.
mhunterjr  +   775d ago
I'm not sure how this can be seen as Microsoft copying. It's not like they planned their event overnight after seeing Sony's apartment... The Xbox One tour dates and locations were obviously I'm planning for a while.
TechMech2  +   775d ago
Xbox one originally was incredibly innovative. People just didn't like it....
ajax17  +   775d ago
Geez, where's all the cool stuff in America?
Hufandpuf  +   775d ago
The Xbox One tour is in America. They let me demo the console and the games.
ajax17  +   775d ago
That's cool, I hope Sony does something similar.
Pintheshadows  +   775d ago
This is really cool but I have never lived in a warehouse before. I have however lived in an apartment so seeing that decked out was really cool. Not as cool as the gentleman who built a Star Trek themed house over here, but still cool.

I will say that all the green lighting makes it look like the Green Arrow's lair.
jon1234  +   775d ago
*double post*
#10 (Edited 775d ago ) | Agree(1) | Disagree(0) | Report | Reply
Pascalini  +   775d ago
Ms smash Sony again
joe90  +   775d ago
Unreal01  +   775d ago
Caleb_H  +   775d ago
LOL_WUT  +   775d ago
Hicken  +   775d ago

No, seriously, how?
buynit  +   775d ago
Warehouse > apartment
Hicken  +   775d ago
I live in an apartment, not a warehouse. The apartment idea is gonna appeal to me more simply because of that: a PlayStation-themed apartment is something I can relate to more than a PlayStation-themed warehouse.
GrandpaSnake  +   775d ago
i would totally choose i very nice apartment on the main streets of france over a old warehouse in the outskirts.
Ju  +   775d ago
Shows the different philosophies of both companies, now, doesn't it?
DigitalRaptor  +   775d ago
@ Buynit.

No he said "again".

How does Microsoft smash Sony "again", when they haven't in the first place from what they've shown? In fact, they are clearly much further behind than they believed they would be. That's complacency for you. Sony had that at the very start of the current gen.

It's a good thing Sony are smashing Microsoft in the areas that matter. I think we'd both agree that competition is healthy. no dirty moves though, please MS, although dirty is pretty much how I'd describe that company.
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Kayant  +   775d ago
Dat next-gen marketing.... Personally I like the apartment more but both look good. Looking forward to trying out XB1 when in comes to london in November.
ShwankyShpanky  +   775d ago
Posh & cozy vs impersonal & sterile.
OrangePowerz  +   775d ago
Sounds fitting. Sony creates a nice cozy and personal flat and invites his friends over for a visit and MS dumps you into a cold impersonal warehouse.
xDHAV0K24x  +   775d ago
Need some gear?
Convas  +   775d ago
Yeah, because 500+ people in your apartment would be OH SO COMFORTABLE, amirite?

You guys are grasping at straws now.
OrangePowerz  +   775d ago
Not my fault if you don`t have any humor :)
ziggurcat  +   775d ago
that's the equivalent of desperately buying a huge vehicle to compensate for your lack of endowment...
xDHAV0K24x  +   775d ago
No...just no
ShwankyShpanky  +   775d ago
MS has got 'uge... tracts of land.
robotgargoyle  +   775d ago
Great Monty Python reference!
GrandpaSnake  +   775d ago
in france a high end apartment cost more than a empty warehouse.
TomahawkX  +   775d ago
That's just the warehouse where all the unsold and RROD XBox Ones will go.
LOL_WUT  +   775d ago
Oh man the comment section in here is going to be good. ;)
TechMech2  +   775d ago
Trolllllllllllllllllllllllllll llllllllllllllololollllllllllol olollllll
christocolus  +   775d ago
wow i like the green it feels so alive and kidding..but that space is huge and i do like how ms markets their products even games..they always go all out...nov 22 couldnt come soon enough.
Max-Zorin  +   775d ago
Looking at comments thinking to myself "Thank God the systems release dates are different". Sony and MS fanboys would be shooting at each other if not fighting.
Skynetone  +   775d ago
that's a big warehouse for 5 people
mmj  +   775d ago
It will be used to store all of the unsold consoles post-launch.

Damn already beaten to it. =(
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Viking_Socrates  +   775d ago
So? this is going to change what console I'm going to get.
#22 (Edited 775d ago ) | Agree(0) | Disagree(2) | Report | Reply
Allsystemgamer  +   775d ago
I was in Toronto last night and there was an X1 booth with the console playing killer instinct on the street. People playing seemed to be having fun.

While I'm not getting an X1 I was impressed how fluid the game ran and how good it looked.

Kudos to those who want one! Happy gaming
Red_Devilz  +   775d ago
That acid green color looks hideous. Can MS PLEASE change acid green to some bearable green?

Makes me wanna puke.

*Note* - Before fanboys attack my comment, please note that this comment is ONLY about green color MS uses in their marketing campaigns. My comment is NOT about XBox itself.

And - It is my opinion. You are welcome to disagree.
#24 (Edited 775d ago ) | Agree(8) | Disagree(2) | Report | Reply
twinspectre   775d ago | Bad language | show | Replies(1)
solidboss07  +   775d ago
The XBone is the size of a warehouse, a big empty one.
TechMech2  +   775d ago
Okay, so what. Xbox one should be great, and so should ps4. The eighth console war could last until 2020, and by then the state of gaming could be completely different. Specific people like specific games. I love halo. I'm buying an Xbox one because of this. I would recommend anybody who does not like halo to buy a ps4. Whie I'm assuming theirs other reasons to potentially own an Xbox one, right now that's the main reason I have, and really the only reason I need.
Hedstrom  +   775d ago
So you need a whole warehouse to fit the Xbone ;)
GinkgoID  +   775d ago
And thus in one fell swoop, MS demonstrates why they don't understand the European market. Bigger is not always better.
Yo Mama  +   775d ago
So Sony made a PS4 showcase out of a house and Microsoft made their showcase out of a warehouse?

How fitting, being that that's where most of the systems will end up. PS4 in people's homes and the Xbox One80 sitting in warehouses.
quenomamen  +   775d ago
Heyoooooo !!!!!!
Yo Mama  +   775d ago
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