While Sony Made a PlayStation 4 Apartment, Microsoft Created a Whole Xbox One Warehouse in France

Sony France created the Apartment 4 to showcase the PS4, but could Microsoft do any less? As a matter of fact no. As part of the Area One worldwide tour, they created a whole Xbox One-themed warehouse in Paris to showcase the Xbox One.

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ABeastNamedTariq1804d ago (Edited 1804d ago )

Nice. The marketing for these consoles is really going to start ratcheting up. I just want to see more commercials to remind me that next gen is coming. (Game and movie commercials are basically the only things I pay attention to regarding ads).

JokesOnYou1804d ago

Yeah, really good marketing now by micro. Getting the X1 with that great controller and games in the hands of gamers is the best impression you can make.

Denethor_II1804d ago

I love the way PlayStation have stepped up in their advertising. Getting the PS4, with that great new controller in the hands of real gamers, is the best impression they can make.

NukaCola1804d ago


What you said goes for anything. People will prejudge anything until they get it first hand.

nukeitall1804d ago



That video is creepy as hell. Please no more weird creepy videos that makes me ask "WTF". Does not make me want to buy it.

Veneno1804d ago

Does anyone else find it strange that Jokes only seems to post replies and never regular comments? Probably does it so that less people can point out how much of an MS lapdog he is.

UltimateMaster1804d ago

I honestly didn't care about the apartment, let alone the warehouse.

Pogmathoin1804d ago

No veneno, i was not stalking him....

HardcoreGamer211803d ago

So Sony made a PS4 showcase out of a house and Microsoft made their showcase out of a warehouse?
How fitting, being that that's where most of the systems will end up.
PS4 in people's homes and the Xbox One80 sitting in warehouses.

Pogmathoin1803d ago

Hardcoregamer, but speak as fanboygamer... Change your profile name so as to not embarrass the rest of us...

mewhy321803d ago Show
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aceitman1804d ago (Edited 1804d ago )

omg,lol, I have to say it , do they need a warehouse because all the room Kinect needs to play , an apartment will not have enough room . lol.

nukeitall1804d ago

It really depends on how fat you are. Fat people need more space.

HugoDrax1804d ago

Sounds like a hater and a fanboy comment to me. Since when did more square footage become a bad thing huh? Always spinning positive MS news into something negative.

aceitman1804d ago

@AuricGoldfinger how is it something true is a fanboy comment , I have a big living room and I needed to move stuff back for Kinect on my 360 , that is one of the biggest complaints about Kinect space . u say fanboy , I say its my opinion not a fanboy comment, just because u didn't like it don't make someone out to be a fanboy, lighten up.

H0RSE1804d ago

Your comments are based around the first version Kinect, so technically your opinion isn't accurate, since you are technically referring to a different product.

aconnellan1804d ago


Kinect on the 360 was pretty awful, but they improved on it with the second one, and you can stand much closer.

At 0:35 they point out that the guy is standing about 1.5 metres from the Kinect, which gives me enough space to play it in my cramped study, let alone my living room (where the couches and table are definitely further away than 1.5 metres)

Turkishflavor1804d ago

You dont need to use kinect, fatso.

paul-p19881804d ago

So true, especially from a UK resident standpoint. It's OK for Americans as your houses are HUGE compared to ours, but when you are in a 10" square living room, the kinect wants you by the door and in the hallway before it even recognises you....

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SecondSon1804d ago

"Game and movie commercials are basically the only things I pay attention to regarding ads"

That is what you think.

3-4-51804d ago

Microsoft, the king of inefficient money spending.

Blackdeath_6631804d ago (Edited 1804d ago )

indeed they invenst a lot in their marketing department alowing them to go overboard what i don't get is they should have considered "getting the right message across" as marketing when things wern't going well for them at E3. honestly a warehouse like this filled with press and a lengthy Q&A would have solved many of their issues. i have to say MS have moved on a bit since then, after making those reversals they gave themselves room to move forward a bit. still think sony has got it in the bag come november but need to do better in terms of games i don't believe knack is good enough and with drive club being on PS+ they really only have KZ, the order 1886 and second son can't come soon enough

PFFT1804d ago

Spend it if you got it right?
If you dont well i guess theyd start creating little apartments as well.

H0RSE1804d ago


No, that would be the US Government...

3-4-51804d ago (Edited 1804d ago )

EX: They spend $500 million when they could get the same result for $300 million.

But because they are a company ran by rich guys, who have mostly always been rich, and thus don't actually understand how to budget something, they just spend spend spend spend spend.

zhuk is god1804d ago (Edited 1804d ago )

It's their money, spend it how they want.

Death1804d ago

They have money allocated for marketing. This is a good thing. It's also a great way to reduce taxable income. There is a lot more to it other than they spent x amount of money. Sony has a much smaller marketing budget since they have less operating income available. If the PS4 is as successful as they hope their marketing budget will increase tremendously.

gametipcenter1803d ago

@3-4-5 This is Marketing 101 man, you one-up your competition. This isn't new stuff here.

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mayberry1804d ago

Saw at least 4 sony commercials during todays sunday football games... Seahakawks win!

Jazz41081804d ago

Go Colts. Sorry but the colts are my team and have been for twenty years. I had season tickets every year until I moved to Las Vegas. On topic.......nothing wrong with spending money on marketing. Most companys will tell you even bad press is not that bad if it brings attenntion to your product.

lsujester1804d ago

I saw a couple myself, glad of it. I think their lack of advertising really hurt them at times this generation. Until the rise of the Kevin Butler stuff, it was mostly the occasional weird commercial.

Also, speaking for all Saints fans... I HATE TOM BRADY!

LoveOfTheGame1804d ago

Living in KC and my team is undefeated. Best team in the league baby!

Of course I'm talking about my Denver Broncos, Chiefs suck.

solid_snake36561804d ago (Edited 1804d ago )

Ad's are the only thing that will make the Xbone appealing at this point.

solid_snake36561804d ago

I don't care about the warehouse or the apartment. All I care about is good quality games, and Sony delivers every time.

zhuk is god1804d ago (Edited 1804d ago )

And so as Microsoft :-)

gametipcenter1803d ago

They deliver the same exact games better on PS4? That's an odd statement.

solid_snake36561803d ago

@gametipcenter who said anything about the same exact games? And i didnt even mention PS4 or xbone, I think you're confused. I said Sony gives us good quality games. Here are some examples Uncharted, resistance, r&c, last of us, killzone. You won't find any of those games on a Microsoft console.

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franko1804d ago

Yea nice. Microsoft can create whole continent, it's too late for them...

mhunterjr1804d ago

Too late? Chances are this generation will last much longer than holiday 2012...

lastofgen1804d ago


I think it was just a type on his part.

aviator1891804d ago

This upcoming console 'war' or 'battle' or whatever you want to call it will probably last in excess of 10 years.
I think all participants will have various opportunities to make slip-ups, come-backs, etc.

It wasn't too late for the ps3 and I don't suspect it's too late for any console now in the upcoming generation.

forcefullpower1804d ago

But the apartment looks so much better.

Ace_Pheonix1804d ago

Because we all live in a warehouse, right?

RAGE911804d ago

It's for the ONE Tour, there will be a lot of people in there. Imagine having an excessive amount of people round at your place, it'd be hell :D


Because we all live in a apt right? I live in a house but I have friends who live in very large studio apts which are like a mini warehouse so what's your point?

No FanS Land1804d ago

because of sony france's initiative on the PS4.

there's at least proper marketing team for every region in the world.

Blackdeath_6631804d ago

france has a massive sony following which is why sony did the apartment thing there anyways

BG115791804d ago

It's something usually done around here, not just for video-games but almost everything.
They invite reporters, stars and people of the business to see/present products behind closed doors before the main public.
They usually use apartments because space is expensive in Paris and it gives of a cozy environment to present the product.

Golden_Mud1804d ago

Actually Microsoft tour is visiting the world , they made visits for a whole week in Los Angeles , Los Vegas and San Francisco and more cities

fattyuk1804d ago

I swear the photos I have of me at the Los Vegas sign is spelt diffrently.

Also Xbox touring the world.... and you mention 3 places in America

Golden_Mud1804d ago

Sorry meant Las Vegas , I also wanted to mention London

imXify1804d ago

Bigger doesn't mean better.

Funantic11804d ago (Edited 1804d ago )

Most women would disagree. The Xbone is bigger and will be more enjoyable than the PS4. X1 day one.

ABeastNamedTariq1804d ago (Edited 1804d ago )

"The Xbone is bigger and will be more enjoyable to me, Funantic1, than the PS4. X1 day one."

Fixed that for ya.

Eddie201011804d ago

Even though the Xbox one itself is large, it is not a c##k. Many of the people that Like It are [email protected]@k's though.

GrandpaSnake1804d ago

hes not talking about penis size yo haha

Majin-vegeta1804d ago

Remember Big surprises come in little packges ;)

specialguest1804d ago

Diamonds come in small boxes and can make most women squirm lol.

NewAgeisHere1804d ago

So ladies like spycorders now?xD

BG115791804d ago

@Funantic, men usually buy big things to compensate the lack of something.
Is that right MicroSoft? ^^

aceitman1804d ago (Edited 1804d ago )

ps4 is a grower not a shower and will be bigger than xboneone gddr5 is bigger than gddr3, big things can come from little packages.

TheGreenMan1804d ago (Edited 1804d ago )

@ Funatic

So would most women like a huge cellphone? Or how about a 1950 Lincoln Towncar instead of a Porsche?

I think I've made my point. When it comes to tech, smaller is usually the preference.

Shnooze1804d ago

Well actually I'm sorry to say that it's a niche market for guys with big packages.

Irishguy951804d ago

X1 is the same size as the Ps3. Too all the retards trying to say X1's size is either a plus or a negative.