Racism row over Nicki Minaj Nintendo gaming ad

The commercial for the Wii release Just Dance 2014, which appears to include the N-word, has shocked scores of telly viewers.

Tracks by acts including One Direction and Lady Gaga are on the game, which is aimed at the teen market.

But marketing execs picked Nicki Minaj’s track Starships for the publicity campaign, which has been running for almost a fortnight and is shown in slots before the 9pm watershed.

The short clip includes the lyric “My name is Onika, you can call me Nicki” which is said quickly.

When rapped by the singer, she appears to say the word “n****r”.

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majiebeast1407d ago

Pretty big oversight by Nintendo and Ubisoft if its even true.

Kingthrash3601407d ago

imma say this being a black person...this annoys me when people dont understand what we say so imma let yall know

1. she would never say [email protected]..just never, no. thats dumb to assume.
2. no rapper say [email protected] in their songs...thats just wrong and also dumb to assume.
3. what we say is [email protected], notice the "a" at the end.
4 [email protected] is acually spelled n.i.g.g.a each letter has a meaning. it truly means
this is something that is in the black culture so if you dont understand thats fine, just think how you dont understand koreans when they talk. its similar...a better example jamaicans speak english just in a really deep accent that unless your are jamaican you wouldnt understand unless you really listen.
so thats my public service and 1 of many black culture secrets you may not know....also btw let me clear this up too.....rodney king had nothing to do with the L.A. riots. the police beat up blacks all the time... it was over a korean store owner killing a innocent 15 year old girl the same day as the rodney king beating...that why all thos stores got burned down (we are very over protective of black woman)..that riot was a imbarassment imo but the media misled people on the "n" word and the riots.
...your welcome

Peekayboo1407d ago

Never Ignorant?

That's ironic, LOL

Kingthrash3601407d ago

lol see, its people like you who hide behing a computer screen and mumble things...what so ironic? are you saying blacks as a race are ignorant? if so do you feel your are not ignorant for beliving such a thing? ive told you what [email protected] means...can you tell me what [email protected] means originally and why blacks were tagged with such a ugly word? i can, im sure you can too ,you know because your so smart.

Sitdown1407d ago

Going to go out on a limb and say you are not black.....and if so, please stop.

Kingthrash3601407d ago

lol man whatevs this is a gaming site but to see so many disagrees on this topic is me im black or dont whatever man. but to tell me not to try to have people understand my race more is something i would never do. i got nothing to prove i was just trying to stop the confusion of blacks saying the "n" word and the differance of the two similar words...just so saddening to see peekayboo below me have less disagrees than my comment was fact and not disrespectful to anyone while his disrepected millions of people...smh. im done.

snipab8t1407d ago

Um no matter what the spelling is, it means 'nigger' which was a derogatory term used for negros by white man. Personally, I dislike how people continue to use this word in ordinary language and in music, especially as their ancestors may have been called 'nigger' in a racist and demeaning context.

zeal0us1407d ago (Edited 1407d ago )

Sorry but the n-word ending with "a" instead of "er" does not means that.

Some see the term "n*gga" as a way of taking the word n*gger back and making it something of our own.

While others(Oprah for ex) view the word no different from the word n*gger.

I personally find it stupid someone would call their friends and or family a derogatory term that was used to label slaves. There are several others words one could use instead.

Eyeco1407d ago

I'm going to tell YOU something as an educated black man, I don't advocate the use of tthe "n" word in any shape or form, it was a derogatory term used to demean an entire race. It's an ugly relic of our past and serves no purpose in today's modern society whatsoever, usage of the word is another form of self hate, it's shameful, embarrassing and an insult to our ancestors.

And how did you end up with the L.A riots of 92 ?

BX811406d ago

@ kingthrash360 step into my office.... Because you're [email protected] fired! No this is not a black culture psa. It amazes me that you verbally oppress your self and others and think its normal. No worries I'll call dr. Phil for u.

Letros1406d ago (Edited 1406d ago )

Or maybe they mean the same thing it's just that some people choose to not pronounce the "er" at the end of all their words. The word should never be spoken by anyone, that's when it will go away.

1nsomniac1406d ago (Edited 1406d ago )

@Kingthrash360 That's the stupidest thing I've ever read... Did you get this from Wikipedia??

You sir are an embarrassment to the black community if indeed you are black or just a poor attempt at a troll..

HellaWasted1406d ago

Saying Nig**r or Nigga are not the same thing. I've known this since middle school back in the late 90s, and I'm not black nor white. Come on people!!

refocusedman1406d ago

Its sad an its says alot for the state of affairs in the black community when you have people trying to justify the N word. No its not okay, and many people who died to give blacks a better life are rolling over in their grave because of the overwhelming ignorance. So please dont justify ignorance with a lame acronyom. The statement abt the LA riots......... No disrespect but sometimes its good to just keep your internal thoughts internal. People did not burn down store because of Rodney king or a innocent child, people rioted because they were ignorant and saw opportunity (yeah I little girl was murdered and a black man was almost beaten to death....... so im gonna get me a brand new tv). Not to mention, the jamaican language is a derivative of the english langauge due to it being a colony of Britian until 1962 and the langauge isnt only an accent but, has words, terminology, and phrases that are authentic to the jamaican culture.

nypifisel1406d ago

That's the most absurd and stupidest thing I've heard in a long while lol.

FragMnTagM1406d ago

@Kingthrash, definition of nigger: Slang: Extremely Disparaging and Offensive. a person of any race or origin regarded as contemptible, inferior, ignorant, etc.

That is why Never, IGNORANT, Getting, Goals, Accomplished, is ironic.

No offense to any black people.

Blacksand11406d ago Show
DragonKnight1406d ago

You know what I hate? I hate that a stupid 6 letter word (or 5 depending on how you say it) is being censored by so many people because words rule their lives. Geez.

mochachino1406d ago

I'm black and totally disagree.

I think everyone should just stop using it, especially black people. A racial slur is a slur no matter who says it. And it's never an acronym.

inveni01406d ago

I think there's some confusion here over the difference between black culture and just plain ol' inner city culture. It's an insult to millions of blacks to pretend that the "n-word" in any form is part of the culture. What a joke. That would be like saying racism is a part of white culture. It's not. There are just some racist whites. And there are some blacks who think they're cool. Quit drawing a line between black culture and white culture. There's no such thing anymore unless the groups choose to segregate themselves.

Heisenburger1406d ago (Edited 1406d ago )

So... I can say n!@@a then, correct?

You keep calling yourselves racial slurs, but pretend that it's something else. Nobody throws around the slur for Chinese people now do they?

Oh no we changed a letter to an a, because English hasn't been butchered enough(All of us have attributed to that specific part. Didn't want that to sound like I meant that only BLACK people screwed up the language)

And now a terrible hateful word is now magically okay to use. But only if you have darker skin.

It doesn't sound like you want the world to be equals, you simply want the benefits whilst simultaneously getting special treatment.

Just like some of the feminist out there. There is nothing *wrong with seeking women's rights, or equal rights. It's the blatant hypocrisy surrounding all of it that is counterproductive.

MagnusX1406d ago

Im addressing this article first "oniki" doesn't seem to me racist or a big deal. Addressing "thrash" umm you just set black people back at least 50 years lol

hankmoody1406d ago

Let someone who isn't black say the word "nigga" around a bunch of black people and see what happens.

Bimkoblerutso1406d ago

I'm going to be honest here...I hear the "n" word muttered, in one form or another, on a daily basis at my work.

...I work at a High School.

And now Nintendo and Ubisoft are going to get crucified for releasing a commercial containing a word that KIND OF sounds like it?

Yeah, this certainly hasn't gotten out of hand. /s

venom061406d ago

man... this is the DUMBEST P.O.S response/explaination i've have EVER seen on N4G... dude, IM A BLACK MAN AS WELL... and it's pathetic that us blacks folks feel its ok to say that say that STUPID a@#$ word, but get made when non-blacks say that same thing. THAT'S PURE IDIOTIC IGNORANCE ON OUR PART..... PERIOD.... if others can't say it, NO ONE SHOULD SAY IT... PERIOD... this is why the majority of our people are jail and having kids out of wedlock, because so many of us are too stupid to realize our culture is corrupted from the acceptance to us using that horrible, disgusting word on ourselves... GTFO with your lame explanation..

Hicken1406d ago

Okay, so here's the thing, and it may shock you:

Different words have different meanings to different people or groups of people. And, over time, words gain new meanings and lose old ones.

Nigger will never go away. Deal with it. There will always be some ignorant fools who look at my skin color and have that word pop into my head. Frankly, I consider it sad more than offensive, as using it as an insult denotes a small-minded individual.

But you're all rather close-minded, yourselves, if you think there isn't a difference in how people use the word. I'm seriously sick of people trying to tell others "You can't change the definition of this word to something positive. It HAS to be negative."

To hell with that. "Shit" was a negative word for... centuries? Excrement, regardless of the term, has never had a positive connotation... until now. Now it has both positive and negative definitions.

If you wanna be offended, then do so, but be offended for yourself, not for anybody else. As for me? I intend to own the word, to give it a definition I prefer; it's hard for somebody to insult you with a positive word, isn't it?

Kingthrash has his own definition of what the word means, and it's in direct contrast with what it was originally used for.

Isn't that fine? Isn't there enough negativity in the world? Can we not change some of it into something positive?

It's almost as if people want us to react and feel a certain way. "No, damn that. You WILL be offended when somebody calls you a nigger. You will not rise above the ignorance. You WILL be upset, want to fight, do whatever. But you WILL NOT change things."


Dirkster_Dude1406d ago

A derogatory word used by black people to retain (and exploit) their ancestors past as slaves. Many blacks claim it's a term of endearment (akin to brother, homie, etc), but in no way can it be as its root meaning is ignorance. It's another double standard of racism in our current time.

xHeavYx1406d ago

My question to Nintendo is, if they want to show diversity, why not hire a black person who is not a self centered B who has no talent other than showing her "guns"?

Underworld1406d ago

Accidentally clicked agree. Meant to disagree.

GraveLord1406d ago

Why did you get so any disagrees? What you said is true. You forgot to mention how "nig*a" is used as an alternative to "bro" in hip hop culture. It's not used as an insult.

Lord_Sloth1406d ago

Actually it didn't start as an acronym so you're wrong. It started as a misspronunciation of the big N word just like "Sista", "Brotha", and "Gangsta" and what-not. No it doesn't stand for anything, it's just a mispronounced word. Tell yourself what you will but do not parade your falsehoods as facts.

edwick1406d ago

but yet, if a white dude said that in a subway, he'd still end up in the hospital.

Realplaya1406d ago

As a black person if you do not realize that no matter if it's a a or a r at the end the it stills means the same thing your crazy. I understand that it's just music but please don't try to justify the use of such a discriminatory word.

Kingthrash3601406d ago (Edited 1406d ago )

wow..such a large crowd...most still dont understand what im saying...smh.
look up [email protected]..
now look up [email protected]..cant find nigga anywhere? yeah i know, and thats why i put up the true definition.
to really think rappers call each other [email protected] is just baffling.
most of you dont know and just want [email protected] to mean [email protected] just trying to stop the confusion.... OR YOU CAN REMAIN CONFUSED idc.

btw ALMOST EVERYONE SAYS [email protected]..NOBODY SAYS [email protected] that word was eliminated and reduced to the few racial cowards who use it in this country.
im not offended by people who say [email protected] or [email protected] because both are words thats all. its 2013 people! my president is black and nobody is getting hurt over this topic. times have changed for the better i take offence to none of the opinions above because we couldnt have this kind of debate 60 years ago.
hats off to nikkie too GET IT!