The commercial for the Wii release Just Dance 2014, which appears to include the N-word, has shocked scores of telly viewers.
Tracks by acts including One Direction and Lady Gaga are on the game, which is aimed at the teen market.
But marketing execs picked Nicki Minaj’s track Starships for the publicity campaign, which has been running for almost a fortnight and is shown in slots before the 9pm watershed.
The short clip includes the lyric “My name is Onika, you can call me Nicki” which is said quickly.
When rapped by the singer, she appears to say the word “n****r”.