Microsoft's Phil Spencer: Xbox One Will "Deliver the Best Content" When it'll Launch in Japan

Head of Microsoft Game Studios Phil Spencer has been vocal about the fact that Japan is still a focus market for Microsoft and Xbox, despite the abysmal local performance of the Xbox 360, and he expressed great confidence in the content Xbox One will deliver to the archipelago of the Rising Sun when the console will launch.

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GTgamer1739d ago

But who will Care not the Japanese i could tell you that.

nukeitall1739d ago

Well, it seems like MS is shifting strategy this time, so who knows. They might not strike gold, but maybe silver?

OrangePowerz1739d ago

Didn't seem like the Japanese games helped them with the 360.

HammadTheBeast1739d ago

Lost Odyssey was a great japanese-focused game, yet didn't do much.

HelpfulGamer1739d ago (Edited 1739d ago )

" R18 Doujinshi Game Flooding Xbox One at Comiket 2014! Thanks to every Xbox One Can Be Used To Make Games "

Lol, like that could possibly happen, right? XD

amiga-man1739d ago (Edited 1739d ago )

The Japanese have made their decision the PS4 selling out pre orders pretty much as soon as they became available, the Japanese can apprieciate a quality product and M$ will have a hard time convincing them that the xbone is anything other than second rate.

P0werVR1739d ago

Yes, Microsoft's experience with failure in Japan seems to have caught on this time around and are approaching this fairly well.

nypifisel1739d ago

As much as the Americans prefer the Xbox for being American made the Japanese even more go for Japanese products. They're quite xenophobic to be honest. The Xbox One is dead on arrival in Japan, it's a fact lol.

Studio-YaMi1739d ago


That statement is so untrue ! if that's the case then why is it that APPLE merchandises sell like hot cakes in Japan and most of Asia !?

I don't know why the Japanese reject the Xbox,but that's the end of it,it's not because it's American or what not.

UltimateMaster1738d ago (Edited 1738d ago )

Microsoft couldn't sell the Xbox 360 to the Japanize with a lower price and a ton of bought JRPG exclusives.

Now that the PS4 is Marginally Superior and a lower price range, how the hell do you think it'll even sell a dent?

Microsoft is just wasting their time, but by all means, try and fail over and over again.

It's not that Japan doesn't want American Product, Apple's iPhone is a success over there.
But in general, they are much more portable console players than home console players unlike us.


there was a period during which the xbox 360 had quite a few japanese releases in an extremely short amount of time. japan didnt budge then. they wont budge during the xbox one release date either. perhaps dead risings timed exclusiveness will generate some weak fumes, but MS is just never going to win over japan.

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abzdine1739d ago

lol again they're talking instead of showing what they're up to (if that's really the case).. he didn't even announce the japanese date.

iamnsuperman1739d ago (Edited 1739d ago )

I think that speaks the most about their commitment to Japan. I don't see them releasing it in Japan soon after it releases elsewhere (considering other regions have been told they will get it early 2014).

It isn't a dig at Microsoft as I don't blame them. They tried to hit the market last generation which failed which brings up the question of is it worth it? What Phil is saying doesn't reflect what they are publicly doing

nukeitall1739d ago

It's too early for MS to discuss it. MS doesn't even have a launch date for Japan yet.

Do Sony talk about their Japanese launch plans yet?

majiebeast1738d ago


Yes Sony has already discussed the PS4 launch line up and games in a special Japan oriented press conference a week before TGS.

DOOMZ1739d ago

Thats because they are Nationalists. Unlike Westerners, they have pride in their companies. Go figure...

SlavisH21739d ago

i completely agree. Its sad on us! Only westerners complain about jobs going overseas but buy overseas products. smfh.

warczar1738d ago

don't call microsoft an american corporation. 360's are made in china.

Back-to-Back1738d ago

If someone makes a good product who cares where it comes from.

DOOMZ1738d ago (Edited 1738d ago )

Its an American/Western company...

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mrpsychoticstalker1739d ago

Japanese devs. And that's what matters.

ajax171739d ago

Seriously, like they'll ever produce something like Monster Hunter. They'll never have a presence there like Sony or Nintendo.

d3nworth11739d ago

Monster Hunter Frontier was released for 360 but it didnt help it much. If monster hunter can't get your console to sell in Japan then there's no hope.

Magicite1739d ago

Will X1 launch in Japan before PS4? Anybody knows when X1 launches in east?

Blaze9291739d ago

all these Japanese spokespeople on N4G. Please, tell us what else the Japanese feel, care, and are planning to do.

Maybe, MAYBE they might actually turn some heads this time around with Xbox One. It's just so funny the attitude around here towards Microsoft.

What happened to being optimistic? Anything that effects PlayStation even .01% is evil to you all lol. smh

GTgamer1739d ago

U must a real delusional fanboy to think Japan will turn to xboxone now ur living in a dream world what are your reasons that japan might turn please ill like to know. Unless Sony and Nintendo walk on stage and say screw japan then Xbox might sell allot their smfh MS got u good no coming back now

Hicken1738d ago

And what are they going to use to turn heads?

They're talking about it. About how they'll have the "best content," but they don't have the first game announced for the Japanese market. They have ONE studio in Japan, and they're gonna need more than that to appeal to the Japanese market. If they had five or six Lost Odyssey-level games available for... whenever the XB1 launches in Japan, they might be looking at some real interest.

But one thing they'll have to do- which they haven't really shown they can do in ANY region- is prove they can continue supporting the console with games for more than a few years.

The PS4 can sell almost entirely on track record in Japan: what Sony's done as far as games hasn't changed much since the PS1 days. But Microsoft has no such history, particularly in Japan. So they're gonna have to bring the big guns, and keep em coming.

Optimism usually has a cause. Groundless optimism is pretty much the same as stupidity. Right now, there isn't really any reason to optimistic about the XB1 in Japan.

LoveSpuds1738d ago


Spot on squire, more important than any advantage in terms of power or price is the legacy each brand has.

Sony have always delivered amazing content throughout the life of their consoles and have provided countless amazing experiences and memories for hundred's of millions of fans.

MS made a good impression early on in the first few years of the 360 but just look at their track record over the last 3 years or so - very poor!

Pope_Kaz_Hirai_II1738d ago

Maybe, MAYBE they might actually turn some heads this time around with Xbox One. It's just so funny the attitude around here towards Microsof

Ha ha ermmm no...

rainslacker1738d ago (Edited 1738d ago )

You do know that Japanese gamers are just like the gamers everywhere else in the world right? They bicker over fan boy nonsense, and have console preferences like all of us.

Games sell the console, but it generally takes more than a great game every once in a while to maintain sales. MS didn't really do that in Japan this gen, and I'm sure most Japanese gamers will remember that. MS is going to have a harder time in Japan than they are having everywhere else, simply because the current Xbox just isn't popular there.

I don't know for sure, but I wouldn't doubt that in many Japanese gamers mind it is considered a lesser console. The only credible report I've seen on how Japanese gamers feel about the Xbox line is that it is a niche super hardcore product. Whether that is how the owners of it feel, or the general perception of it I can't really say though. I know there are those on here who are probably closer to Japan than me, perhaps they can enlighten us.

Either way, MS has an uphill battle to get sales there that surpass the 360.

MizTv1738d ago

Just looking at past xbox sales in japan many think it won't go down very well
But I agree who knows mabye they will
Time will tell

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Modi19841738d ago

Lost Odyssey II .. and i w'll pre-order X1 right now

Golden_Mud1738d ago

From what I heard , a lot of Japanese were praising Forza 5 and the
Xbox One

MizTv1738d ago

But will Japan think so?

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Hakoom1739d ago

just like it did with x360 lol
NOT ! :)

Software_Lover1739d ago

It actually did have more games, in the beginning, garnered for that market. They just don't care for the product.

DigitalRaptor1739d ago (Edited 1739d ago )

Microsoft bought those games, and later in its life, things were barren.

Now I know Microsoft is rumoured to have a Japanese exclusive under their belts, but people need to understand that Sony has for the Japanese audience:

- Yakuza
- Guilty Gear
- Lily Bergamo
- Natural Doctrine
- Deep Down
- Knack
- Final Fantasy XIV: A Realm Reborn

And whatever else they have in terms of third party exclusivity, as it's never been a hard sell for third parties to make exclusive games for PlayStation platforms - now it's even easier.

Microsoft are currently on a PR-led road of impossibilities. Are they even interested in where Japanese tastes lie, as a company?

Computersaysno1739d ago

Microsoft's recent consoles have gone down in Japan about as well as little boy and fat man did.

That is the problem all American consoles are going to have over there.

Hakoom1739d ago

I saw a photo on a few japanese stores
it had a sign post that said
"western trash" (in japanese)
and it had xbox consoles below that for sale
if i could just find the photos i would post them

iam not trying to say xbox is trash.. what iam just trying to say is that japanese ppl dont give a F*** about xbox and the x1 will sink like the 360 did..

from the beach1739d ago

Must be sitting on some sweet announcements.

Wonder what their new Japan studio is cooking up?

andrewsqual1739d ago

Yeah, shame they failed to say something at the biggest Japanese gaming convention a month ago. Microsoft PR in full force and can't be stopped. They must be going for a Guinness Book World record. Either that or there is nothing "cooking up". Choose which one it is.

Foxgod1739d ago

They would open up whole HQ in Japan full of talented developers, and you expect thre might be a chance they are doing absolutely nothing? great logic...

from the beach1739d ago

Considering the sheer onslaught of game announcements at E3 and Gamescom, it wasn't too surprising not to see more in Tokyo.

Probably keeping some powder dry until nearer the Japan launch.

Infamous2981739d ago

@foxgod not as talented as Sony's japan studio LOL.

hazardman1739d ago

I commend MS for atleast trying! To make an impact you gotta have games that cater to that market Lost Odyssey,Crimson Dragoon and Blue Dragon can only take you so far...invest in some awesome JRPGs and you sales might go up

D_RoyJenkins1739d ago

Even if it does the Japanese won't care. MS made deals for exclusive jrpgs on the 360 and it still didn't win them over

Infernostew1738d ago

I doubt many of those companies will make the same mistake after that financial hit.