At the F2P summit, consultant and analyst Nicholas Lovell discussed free-to-play's development secrets, and how big studios fail to address them, from The Old Republic's slide into free to Diablo III's real-money auction house.
I hope they keep on failing. Issue is that a game like Candy Crush that free on the surface but manages that annual revenue is rumoured to have quadrupled in one year to about $500 million. I think Casual are winning unfortunately. I have seen my mother in law keep hitting buy a life .. Thats like what a dollars each time !?? I don't even dare asking her how much she spent on that game.
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