US sales of video game consoles and software have grown 57% over the past year, defying the economic downturn.
Consumers snapped up consoles, games and accessories worth $1.7bn during March, according to research firm NPD.
Nintendo's Wii came top with 720,000 units. Microsoft sold 262,000 Xbox 360 consoles, ahead of Sony's PlayStation 3 which found 257,000 customers.
"You'd never know the US economy was under distress by looking at the sales figures," said NPD's Anita Frazer.