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Pach-Attack - Why is Sony Letting Xbox Use Blu-Ray?

Michael Pachter explains why Sony is helping its enemy.

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gametrailers.com
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pedrof931417d ago

Well sony is making money out of Xbox One.

My_Outer_Heaven1417d ago

Not much though... Sony were smart to back Blu-ray when they made PS3... they hit the nail on the head just like they did with DVD on PS2.

Software_Lover1417d ago

If HD-DVD was in the ps3 that would've won. The ps3 was the catalyst for the format war.

Eonjay1417d ago

Two things:
1. It allows them to make money.
2. It allows them to establish Blu Ray as the Standard.

DOMination-1417d ago

Sony are not in charge of bluray

miyamoto1417d ago (Edited 1417d ago )

I remember the days when Xbox fans really "HATED!" Blu-ray & and said mega tons of negative crap about it all over the internet .

And now they are eating them by the truck loads.
How does it taste?

Hah hah hah! LoL!

@My Outer

Sony did not just back Blu-Ray...Sony lead in creating it with Philips while the other founding members funded the project.

Sony does hold key patents on blu-ray.

Now who backed them up?
The current 18 board members (as of June 2013) are:[4]
Dolby Laboratories Inc.
DTS Inc.
Hitachi, Ltd.
Intel Corporation
LG Electronics
Mitsubishi Electric
Oracle Corporation
Panasonic Corporation
Pioneer Corporation
Royal Philips Electronics
Samsung Electronics
Sharp Corporation
Sony Corporation
TDK Corporation
Technicolor
20th Century Fox
Walt Disney Motion Pictures Group
Warner Bros. Entertainment

The contributors as of June 2009 are:[4]
Acer Inc.
Advanced Micro Devices (AMD)
Almedio Inc.
Alticast
ArcSoft
AudioDev AB
BluFocus Inc.
Broadcom Corporation
Canon Inc.
CESI Technology Co. Ltd.
China Hualu group Co., Ltd.
CMC Magnetics Corporation
Corel Corporation
Cryptography Research Inc.
CyberLink
DCA Inc.
Deluxe Digital Studios, Inc.
Dolby Laboratories Inc.
Dreamer Co., Ltd.
DTS, Inc.
Eclipse Data Technologies
Fraunhofer IIS
Fujifilm
Fujitsu Ltd.
Funai Electric Co., Ltd.
Gibson Guitar Corporation
Industrial Technology Research Institute
Lionsgate Entertainment
Lite-On IT Corporation
Macrovision Corp.
Marvell International Ltd.
MediaTek Inc
Meridian Audio, Ltd.
Mitsubishi Kagaku Media Co.Ltd.
Monster Cable Products
Moser Baer India Limited
NEC Electronics Corporation
Nero AG
nVidia Corporation
Osmosys SA
Paramount Pictures Corporation
Pulstec Industrial Co., Ltd.
RealD
Ritek
Sensio Technologies Inc.
ShibaSoku Co. Ltd.
Sigma Designs
Singulus Technologies
Sonic Solutions
ST Microelectronics
Sunext
Taiyo Yuden Co., Ltd.,
Testronic Laboratories, Inc.
Universal Studios Home Entertainment
Victor Company of Japan, Ltd. (JVC)
Visionare Corporation
Warner Music Group
Zoran Corporation

M$ will be crazy to go against these guys.

shoddy1417d ago

Bu bu but bluray is teh dooom.

digital download us teh future.

gamertk4211417d ago

HD-DVD was so much faster and the extras were always better. Funny enough, Sony's own Betamax was also a better format that lost out to an inferior competitor in the VHS.

1417d ago
s8anicslayer1417d ago

@Software

If HD-DVD was actually in the 360 instead of an added on device then HD-DVD would have stood a better chance in the format war.

bligmerk1417d ago

Sony was the first to build a Blu-ray drive including that all important read head. Sony has all the basic patents for all the optics and blue spectrum lasers plus being a handful of manufacturers that can manufacture components at that level. The Blu-ray format is owned by a consortium and they all get a few per cents from each sale, Sony is one of the major receivers there also.

hazardman1417d ago

@software

If it was included on xbox 360 we still could be having a format war!

Docknoss1417d ago

Sony computers use windows

SilentNegotiator1417d ago

Sony doesn't have a big enough slice of the pie to make decisions on who gets to use Blu-ray or not.

amiga-man1417d ago (Edited 1417d ago )

http://news.cnet.com/8301-1...

The money that is made in royalties is huge, Blu ray becoming the standard is a financial goldmine for Sony.

The Blu ray license dosn't just cover the drive, every disk sold also makes money for Sony, thats a lot of disks and a lot of money.

insomnium21417d ago

Who the hell disagrees with Software lover?

There were tonnes of news covering this back then. After PS3 hit the market the sales for BD exploded. PS3/Sony single handedly brought BD as the winner after it being beaten by HD-DVD. BD came to market a little later and it wouldn't have even taken off without PS3. This is common knowledge people so I have no idea why so many disagree with software lover.

Yes if PS3 would've had a HD-DVD drive that format would've won the format war hands down. I can't believe so many are willing to fight the windmills with this.

Magicite1417d ago

every sony console introduced new media:
PS1 - CD (I know that sega had cd console before sony, but it was more of failure)
PS2 - DVD
PS3 - BLU-RAY
PS4 - Digital (I know PS3 also has digital, but it wasnt available from the start)

SniperControl1417d ago

@gamertk

Wrong, hd-dvd's were never better, sure they were easier to produce but a single layer disc could only hold 15gb of information while a single layer BD holds 25gb.

Kryptonite42O1417d ago (Edited 1417d ago )

@ Software_Lover

I was under the impression, and i heard many years ago that the porn industry was the deciding factor in the format war???

Hitman07691417d ago

@fox2 did he forget.... or did he just leave them out on purpose....

insomnium21417d ago

Yup. Porn won VHS the format war back in the day.

GameSpawn1417d ago

In regards to the question "Why would Sony let Microsoft use Blu-Ray?":
1) Microsoft has no choice. Not utilizing it at least for movies is suicide at this point as Blu-Ray has become the defacto standard for movie releases. DVD-only releases are pretty much non-existent.

2) Microsoft is free to license Blu-Ray technology, just like ANYONE else. So long as they pay the licensing, they are free to use it how they see fit.

3) Sony is not the sole owner of Blu-Ray technology. They are a major contributor yes, but many other companies have backed Blu-Ray with other technology of their own (eg. TDK's tough-coat tech) or financial resources (early investors in the BDA). The final word on who uses Blu-Ray is not up to Sony alone, but the Board of Directors of the BDA (which Sony happens to be one of the members of the Board).

4) This is a Win-Win for Sony no matter which way it goes, Blu-Ray or not in the Xbox. With Blu-Ray in the Xbox Sony gets money out of Microsoft indirectly through their share of the licensing received and with out Blu-Ray in the Xbox (which didn't happen for reasons 1-2-3) Sony would have yet another major advantage in the PS4 over the Xbox One.

+ Show (19) more repliesLast reply 1417d ago
dedicatedtogamers1417d ago

To answer the question: it's because Sony and Microsoft aren't nearly as hostile toward one another in actual business dealings. The whole "console warzz" animosity is 90% show for the hardcore fanboys to drool over.

johnniejay1417d ago

Agreed they need and want the fanboy drama so they can make even more money

denawayne1417d ago

Agreed. What OS is running on every Sony laptop?

Jeedai Infidel1417d ago

Anybody remember Pepsi vs Coke in the eighties, it got pretty "heated" as well, and turned out to be a marketing scheme orchestrated by both companies. Genius really.

dennett3161417d ago

Agreed 100%. Microsoft, for example, are working with Sony so Skype can be available on the PS4....and MS are happy to do it, because they own the damn thing and stand to increase their profile.

All the tech companies work with each other in all areas of their business.

+ Show (2) more repliesLast reply 1417d ago
joe901417d ago (Edited 1417d ago )

And Microsoft are making money from the Skype app on most Sony products and Windows on Laptops. maybe a deal was made who knows.

bumnut1417d ago

Free products still make money, look at Facebook

stuna11417d ago (Edited 1417d ago )

Yes it's to make money of course! But there is so much more! For example, to speed up the adoption rate, therefore making it the defacto disc media.

Bigger games; which this generation many said were being held back because of the use of regular dvds on the 360.

Edit; To those who don't know, Sony is 1 of the founding members, and because of this their percentage is higher than others! Also not everyone involved took an active role into the construction of the Blu Ray format.

Edit; Actually a couple of the companies bought into the Blu Ray association! Also Microsoft was given that option, since Microsoft owns one of the codecs that went into the production of Blu Ray. It just that Microsoft opted out of joining, because they felt Blu Ray wasn't needed.