The Xbox brand’s performance in Japan is often painted as disastrous by analysts and critics, but what’s it really like? VG247′s Dave Cook asks two Japanese indie devs for their thoughts at grassroots level.
Microsoft should stay out of japan it would be crazy to launch xbox one there ?
I can't even imagine the disastrous launch. OT: MS should probably scrap japan, all of the money they're wasting there should be put in hiring better PR people
The problem is that Japan already has both Sony and Nintendo to satisfy their gaming needs, and with both being Japanese companies they are a lot more in tune with what their Japanese consumers want. MS being a western company have a very western, American oriented approach to their game development and marketing that just doesn't resonate well with many Japanese gamers.
M$ has been trying for years in Japan They just don't want it
Xbox bought a bunch of JRPGs for exclusivity back on the 360. But even so, when the PS3 came out, outsold and outpaced the Xbox 360. But Microsoft still have a ton of money to throw out of the Windows.
^ Come on man, I'm surprised no one is mentioning the "elephant in the room". It's simple, US is a "heterogeneous" society and more open. Japan is a "homogeneous" society and wouldn't touch anything American. Unfair? Yes, but hey those are the trade offs of life. If anything, Microsoft needs to find a way to become JAPAN! Simple. Games will do that, but overall marketing will do more. Leave it to the Japanese to handle Microsoft. No influence from the HQ from the states.
@powervr - Japanese have always loved American pop culture and I bet they all have windows ... Nope xbox has never had the games Japan wanted ... Sure they have gundam, ff, dynasty warriors now but why switch now its too late
As long as it makes profit there, no reason to avoid that land or any other. Besides if X1 really want to succeed, then Japanese devs are very important.
M$ will always be down the pecking order when it comes to video gaming in japan.they prolly know this but its always good to give it a shot
"The Xbox brand’s performance in Japan is often painted as disastrous by analysts and critics, but what’s it really like?" Please forgive me but this is bull. Analysts aren't painting anything... the sales are actually bad... in real life. Here are last weeks numbers: 3DS LL - 93,757 [2,111,579] 3DS - 40,487 [995,516] PS3 - 11,382 [640,141] PS Vita – 6,031 [710,098] Wii U – 5,909 [457,348] PSP – 4,805 [373,453] Wii – 866 [60,908] Xbox 360 – 511 [19,546] Being outsold by nearly every console by an actual order of magnitude or higher = bad brand performance. Sales are bad, confirmed.
And then we have stuff like this interview with MS Japan themselves: http://www.gamerevolution.c... When the interviewer brings up the low sales numbers of the 360 (hasn't sold 1.7 million yet in 8 years), the Microsoft guy basically refuses to look at reality and says: "Well, first, I am not allowed to say the exact number. But, I wouldn't say that Xbox 360 sales were low. To some people it was low, but to us, each user means so much [as an underdog company]. An individual user is very important to us, so even though the numbers might not be as high as some other systems, we will continue to show support to Japan." He says more than that, but wow. 360 sales were not low? Oh come on.
"Well, first, I am not allowed to say the exact number" yet, they can't stop talking about NPD numbers ?! 0_o
Nintendo stated that they are stopping Wii production in Japan, yet it still outsells X360, which according to MS is supposed to last 3 more years. I think that pretty much shows the real picture.
I think the most likely answer to the title would be "what's an xbox?". Japan is too smart for MS's shenanigans. All those initial XBone stuff (DRM etc.) told them they are the devil and all the 180s afterwards told them they are the devil with no backbone. One word for MS: Consistency. You will never ever get Japan to buy your stuff without a backbone. No matter how sleazy you are (or try to be) Japan is too smart. They are out of your reach MS. Sad (is it really?) but true.
Ugh...what a ridiculous post. (And I'm kicking myself for responding to it..) "Japan is too smart for MS's shenanigans" " they are the devil and all the 180s afterwards told them they are the devil with no backbone. " "You will never ever get Japan to buy your stuff without a backbone. " "No matter how sleazy you are " "Sad (is it really?) but true." The only thing sad here is your post and that's the truth. The generic 'MS are evil overlords and work for Satan' rhetoric is getting tiresome. Both the Xbox and Xbox 360 did not resonate with Japanese gamers- its simply because of MS' lack of focus or understanding of the market. That's it. Learn a bit about business and stop preaching like its your religion. [EDIT] Having read through my post, I actually did a double-take when I read out this part that I quoted, thinking, surely he didn't type that: "they are the devil and all the 180s afterwards told them they are the devil with no backbone. " What is wrong with you lol?
fbs will always fond something to say..if ms decided not to launch in japan i can imagine what biased gamers and the media would say..they always find a way to spin it to their taste..that aside its good ms is doing this..they arnt giving up yet on the few fans they have there and japan is actually home to many of the devs working on games for xbox one...so they shudnt just quit..ms just needs to study that market properly..japanese have very unique tastes and culture..
The question I would like to know the answer to would be; If Microsoft decided not to bring their consoles to Japan at all would it be a different story? We all know how certain consumers/gamers react when they have to wait for extended periods for a product to be localized for their region! A lot of them choose to have them shipped from another region. Would Japan's gamers do the same? And would it really make a difference?
Exactly look I stated from day 1 you have a finite message you put out there that people retain ... MS came out right away and it was TV this , kinect that ... Everyone in Japan knows the tv sht wont work there and kinect is what it is ...i actually think they woulda liked 360 if they tried it They also know that Sony will always have final fantasy, dynasty warriors , fighting games , jrpgs , etc ... So will xbone but when xbox started it had the rep of bro box halo console ... Unfair maybe but hey im in Canada and I bet no tv crap works here ... We dont even have same netflix
MS has to do something but what that something is, who knows.
Its always going to be next to impossible for Xbox in Japan. But I find it funny that so many people on the article would just say things like MS should just forget about Japan or not even release there. If they did that there would be a whole new set of articles condemning them for not releasing there or saying how arrogant they are for thinking they don't need Japan. Either way its an uphill battle for MS there.
I agree with you, but the point I was trying to make is... when people don't have access to certain products that others do, it tends to spark the interest of those who don't have access to that product.
Well as I said I was referring to the comments on the article, not anyones here. My point was aimed at critics of whatever strategy MS took, not at the tastes or desires of the Japanese people itself.
Yeahhhh...Microsoft has no chance when it comes to competing with Sony and Nintendo for Japan.
Im just surprised after PS2 sales vs. Orig Xbox, MS still managed to create the 360. well thanks to the unlimited money it has on the software division of windows. but right now, Xbox and windows are separate companies. so Xbox division cannot lose with so much money, because they dont have windows division to back them up.
From the article: “The majority of Xbox 360 players are core gamers. The Xbox 360 has a relatively high proportion of FPS, shooting games, and ports of PC bishojo games and novel games, so I expect that the players reflect. Importing Xbox 360 games is straightforward. Microsoft doesn’t seem to have much interest in the Japanese market.” Can't agree more. Before we blamed the japanese for their xenophobia, we should look at MS level of interest in japanese market. And those quote from the article already explaining that MS don't give a damn about japanese market. So, MS can blamed themself why they failed to sold Xbox brand in japan.
The Japanese console gaming culture has been shrinking..MS cut your huge loses.. No more great games coming from Japanese devs like back in the PS1 days....
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