Head of Microsoft studios, Phil Spencer, shares his personal opinion about the nickname "XBONE" given to Xbox One.
"But, you know, I think it’s going to stick…
I think we can say we don’t like it as much as we want, but it’s a clever use of the name. Probably not the most flattering name, but I think it’s going to be there."
admits Spencer. When asked whether Microsoft should embrace the nickname to which he replied that albeit it’s a clever use of the name but people won’t see Microsoft running ads with it.