Frisky Business: Videogame Marketing 2008

Today's shocking revelation (drumroll, please): Game marketing is no longer the evil, soul-sucking form of pagan witchcraft many still believe it to be. In fact, in terms of sheer entertainment value and innovation, it could soon become as much a force to be reckoned with as actual blockbuster outings such as Portal and Rock Band themselves.

Look carefully, and you'll see signs of the medium's shifting role everywhere.

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