Nintendo unleashes Wii Fit marketing – but is there enough stock?

"Ground-breaking" campaign set to dwarf Wii launch; but demand set to outstrip supply.

A bullish Nintendo UK has also triumphantly called Wii Fit the answer to those critics who blame the gaming industry for a lack of health and fitness among children.

Nintendo's Rob Lowe, senior product manager for Wii Fit told MCV: "Overall it's the biggest and most ground-breaking Wii campaign we've ever done – including the launch of the Wii itself."