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Wyrd Con 2013 - StarCraft II Project Blackstone Panel

Blizzplanet recorded the Project Blackstone panel held by Blizzard Entertainment's creative team at Wyrd Con 2013.

The panel, named Project Blackstone: The Great Transmedia Experiment, revealed the process to weave an experiment from concept to execution in order to draw traffic to the StarCraft website, raise awareness of StarCraft short stories, and build hype for Blizzard Entertainment’s StarCraft II: Heart of the Swarm video game.

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