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Midnight launches: are they worth attending?

Darryl Linington from ITF Gaming writes: Over the past few years I have attended various midnight launches. Granted, they cater for those who want to get their hands on the latest blockbuster titles early; however are they really worth attending?

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Douchebag6961037d ago

Depends on the midnight release. I've boycotted my local Gamestop because of crappy management. Walmart does most of the same midnight releases and the most people I've ever seen there to get games are about 5.

dumahim1037d ago

Agreed.

I've been to two midnight releases. One at a GameStop and one at Best Buy. GameStop sucked because everything was roped off, so you had a path to the register and out. Being that most GameStops are smallish, the line went out the door. Plus the added grief of dealing with the salesmen pressuring you into making more pre-orders or buying the strat guide.
Both sucked because people just stood around and messed with their phones or DS/PSP unless they brought along their own friends.

Then I'd get home, dead tired and probably 1AM so I'd maybe play for an hour and sleep late the next day. Didn't take long to figure out it was so much better to just get a good night's sleep, walk in during regular hours when they open and get home and play all day long well rested.

Douchebag6961037d ago

I understand that! The last one I went to was for The Last of Us but I had taken off the next day and wanted to get started that night. I went to Walmart and there were hardly people there at all. Plus, a marketing team with Mosaic was there handing out free stuff. The last midnight release at my GameStop was for Black Ops II and that was a disaster. I had bought my and paid in full months before but anyone that had come in that day and received the "wrist band" was able to cut to the front. Those of us that had prepayed got screwed. I was there until way past 2am. When I tried to talk to the manager about it he just couldn't be bothered. I haven't been back in there since.

Roccetarius1037d ago

Midnight launches are definitely not what they used to be, and i think people realized that. There's less excitement about standing in a line with people not smelling that great, for example.

ravinash1037d ago

Your sure your not standing next the the homeless guy who happens to be sitting next to the shop?

SirBradders1037d ago

There needs to be some incentive which there isn't so that's why i have never done midnight launch.

0ut1awed1037d ago (Edited 1037d ago )

They handed out golden hammerburst at the Gears of War 2 midnight release. I'm pretty sure that was the only way you could get them. They clearly said "Midnight Launch" and I had to beg them to let me pick up my buddies to get it as well since he had work in the morning. You're right though, they need to do that more often. That's personally the only time I can remember I got anything special at a midnight launch. I mean I got a crappy Pirate of the Carribean PC game at the Halo 3 midnight launch for trivia but I don't think that counts. :P

I've been strictly a PC gamer for the past few years so everything has been digital. I actually kind of miss lining up at midnight for a game that I have been waiting a while for. It's just something about it that will always hold a place in my heart. It becomes kind of lackluster to simply hit "play" on the game in Steam at 12:01am.

I'll be getting a PS4 at midnight launch though so I look forward to that.

jackanderson19851037d ago

depends sometimes they keep extra stock behind the counters for those who don't pre-order so it's a chance to actually pick up a game if it's pre-orders are sold out

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