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Office Of Fair Trading Takes Aim At In-App Purchases, Proposes New Enforcement Guidelines

Dealspwn reports: "The Office Of Fair Trading has been investigating the practice of in-app purchases, "drip pricing" and aggressive micro-transactions over the last few months, following numerous cases of consumers and children racking up exorbitant bills. Their report concludes that many games are "potentially unfair" in the way they encourage extra payments - and to combat this, they've proposed several new principles that apps and games should adhere to or risk "enforcement action.""

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