NAMCO BANDAI Games Europe S.A.S. today announced its creation as a new company; integrating NAMCO and BANDAI consumer video games operations in Europe. The European integration follows similar corporate alignments in Japan by the two parent companies and, more recently, their North American subsidiaries.
The combined resources, expertise and brands of two of the most well-respected Japanese-owned interactive entertainment companies represent a formidable alliance for Europe, challenging leading publishers for product market share.
"This integration has been extremely exciting for all concerned," said Masayuki Matsuo, the President of NAMCO BANDAI Games Europe. "The collective strength of our two companies will allow us to position ourselves and our products more aggressively in Europe, competing alongside top tier publishers and supporting our distribution partners to maximise sales and marketing opportunities."