Joystiq interview: EA talks The Sims, from milestones to expansions

With 100 million units sold to its name, The Sims is certainly the most prolific PC game in history, if not the most popular. The milestone says a lot about the industry and consumer tastes, as well as Electronic Arts and the gaming giant's love of little computer people ... and money.

Joystiq recently had the opportunity to speak with The Sims' studio head Rod Humble about the brand he holds so dear. Over the course of the conversation Joystiq went back and forth on a number of topics, from the expansions that never were to what he felt has been key to The Sims' widespread success. If you are at all a fan of the series, jump into the pool. Joystiq promise not to delete the ladder after you dive in.