"Our mantra is that things can only go in if they're f*****g amazing," says Relic's Jonny Ebbert, the lead designer for Dawn of War 2. "It has to have massive visual impact."
Behind him loom giant images from Games Workshop's overwrought military-gothic science fiction, and on the presentation screen an image of explosive bloodletting from the original Dawn of War. That game is four years old and still the most visceral strategy title available. It's clear that "massive visual impact" isn't something Ebbert's team is going to have too much trouble with.