The stakes are high for Sony in the delayed launch of the PS3. They may be even higher for its ultra-cool ad agency, says Fortune's Devin Leonard.
It's so badass...
...when you've already struck out. :|
At least they were able to step up to the plate wearing all the proper equipment. MS Bat: $200 MS Batting Helmet & Shoes: Premium Bundle only MS Jockstrap: ~$90 (Coming in Spring - Cup extra) ;) Oh hush. JK.
arkham... i think you took the analogy a little too far... i don't get it note: not disagreeing... because... well... i don't get it ;-)
I was just poking fun at the silly trend of using sports analogies. :) You can use them to illustrate pretty much any point, e.g. Sony, fully equipped; MS, equipment extra.
its too dark and creepy... its like they are saying, we'll let nintendo and microsoft have all the fun loving gamers, we want only the hardcore gamers... Personally, I play both types of games, hardcore and, well, softcore? anyways, I like my console to be solace from the hardcore game.. when I got done playing condemmed it was nice to return to the bright dashboard and sigh some relief... ps3 just scares me... and the commercials don't make me want to pick on up.
Why are we discussing porn? :D
thwip has obviously just hit puberty or something
Stoopid dumb ass adverts!!! friggin advertizing something the absolute vast majority of punters just cannot buy!!!!!!!!!! can i have one mam? no.........there are none for sale!! and for how long mummy????????????............. .....................SSSMMMAAAC CCKKK!!!!!!!
These ads are great, except for the baby one, that's just a little odd. It's definitely unforgettable, and I guess that's what they're going for. But it makes sense that they're good, it's the same group that does Apple's ads. I'm not an Apple guy, but they do have some great ads.
I agree Sony's marketing style has more appeal to me. they're offten entertaining as hell. Edgy/stylish/silly in a good way.
I haven't enjoyed the marketing style they've used so far. Too cryptic for my tastes. The Jump In adds were real nice, but it took me over a month of seeing them on tv before I realized they were for an xbox product, so if they could do an interesting ad like that but get customers to remember what it was for at a higher rate, they would be highly successful.
Delayed launch? What are these people talking about?
on further shortages in North America. Nothin confirmed yet
Another who cares topic... Shortages? At a console launch? NO WAY.... I mean anyone who actuals thinks that is "news" has spent too much time crafting stone tools and hunting dinner lately... PS3 will do EXACTLY what XB360 did - launch with a pitiful number of units, start making more only well after the holidays and then spend most of the Spring defending the decision and the early summer justifying the failure rates of the product... This is no announcement....this is part of a choerographed marketing campaign to drum up artifical interest as the "hot holiday gift idea of 2006".... Second verse? Same as the first...
"Sony needs a home run with the PS3" Well your gonna have to depend on the players for the home run because the coaches are smoking crack pipes.
sony needs an act of god with the PS3!
god the psp commercials suck. i remember sony used to have the best commercials. i think the baby laughing, then screaming(?) then crying all while the system is far out of reach really symbolizes what sony fans are going through right now if thats what they are going for, thats a home run in its self
are you telling me the dust ball characters annoy you....surprising.
So to play the devil's advocate: What if they don't make the homerun with the PS3? Sony bankrupt? Consoledivision sold to Apple (as there were rumours of them entering the consolebranche) or would Sega have another gamble after the Megadrive/Dreamcast? Become 3rd, Nintendo like from nr. 1 to last one for 10 years or so?
I read upto "So to play the ----"devil's advocate"--" i laughed and didnt bother reading any further
If multi-platform games look and run smoother on the 360. Take call of duty 3 for example, the 360 version is running twice as fast as the PS3 version and the 360 version has better online.
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