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Andrew House: "Sony Computer Entertainment isn't Allowed to Fail Anymore with PS4"

While Sony has been fairly successful with PS3 and arguably with PS Vita (at least in Japan), the profit margins are still quite low, and Sony Computer Entertainment President Andrew House is very aware that the clock is ticking, and that a higher degree of success is necessary with the upcoming PS4.

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xHeavYx957d ago

I think the PS4 is what will make SCE a success

Abriael957d ago

We can only hope. The outset seems promising at least.

Ame_No_Shiryuu957d ago

the current situation is already indicating.., don't worry SCE.., it's gonna be a success console...:)

Peppino7957d ago

The 1 thing I was worried about the most is that since the ps4 is getting so much good press, what happens when a game looks substandard or under preforms? People will say the ps4 isn't what everyone thinks it is. I hope the devs do make the most of what they have to work with.

mewhy32957d ago

It's clear that this gen was won by Sony when Don Mattrick stepped onto the stage at E3 and basically said, "Screw you if you don't like what micro$of is doing with the bone." ....mmmm...yep

vigilante_man957d ago

The strong PS3 finish and great games from 1st party studios, the now amazingly great for your pocket PS+ and the new found love for everything Vita will only add to the PS4 and make Sony the true powerhouse in gaming.

No other company has as much dedication, commitment and quality on so many platforms.

I really think MS should partner with Samsung and create a hand held system too!!

blitz0623957d ago

"Fail anymore" with PS4? It's not like they failed with the PS3

miyamoto957d ago (Edited 957d ago )

The Three Musketeers have one motto: All 4 one , one 4 all.
And one directive that says: Never underestimate the power of the darkside.

abzdine957d ago

they're doing well with PS4 so far, they're listening to gamers, developers and they are keeping the same message.
No doubt if they keep going like this they will know nothing but success

JamieL957d ago

@ blitz0623
From our perspective, no they didn't. As gamers the PS3 rocks, but Sony is a business. As a business the PS3 was a major failure. It never even made up its development cost as far as I know. Making $0.00 is not a business failure? I’m not 100% sure it hasn’t made it back but the PS3 posted its first profit in 6-10, and as of this year the PS3 hast lost Sony 4.95 billion USD’s. That sucks homie.

Kevin ButIer957d ago

I have no doubt... lets be fair... they haven't even announced team ICO game, or ND, MediaM or Sony SM... they are exceeding in so many ways

GT67957d ago

Question: has anyone seen how to put disc games in ps4 yet????

help.

nukeitall957d ago

or this could prove the pressure to get short term gains in favor of long term benefit. Dooming the company to continued downward path.

Shareholder pressure isn't always healthy for the company.

+ Show (9) more repliesLast reply 956d ago
LOGICWINS957d ago

Its a combination of ALL Sonys offerings that will make SCE a success. The PS4, PS3, and Vita are targeting the needs of different markets.

abusador957d ago

I concur. Ps3 will still keep giving for years to come and so will the vita. They are all successes in their own right depending on how you look at it. As of now i know ps3 is making them a profit, although in its inception it was not but beyond that it is doing something that is priceless, further cementing its brand recognition and bringing gamers over to the Sony side. Because of Sonys dedication to the Ps3 and its first party studios it has made many ppl a believer in Sony as a whole and they have decided to switch or further support Sony and in my mind that is a success. Vita has started slow but in Japan has picked up traction.

Wikkid666957d ago

You better take a look at their financials then.

elhebbo16957d ago

@wikki maybe not financially (YET) but when it comes to games SCE has always bin on top delivering great titles.

andibandit957d ago

Sorry to break it to you, but profit, not games quantity, is what matters at the end of the day.

ZHZ90957d ago

PS4 is defintely will be the most successful console in history and this will help Sony alot.

MWong957d ago (Edited 957d ago )

One can only hope, it will be more successful than the PS2. If it is it means Sony has found that magic sauce again. So far the PS4 is looking amazing and seems that Sony is going back to it's winning form.

kayoss957d ago

I think once they become successful, it will be easier for them to obtain exclusivity from developers and try to get high profile games onto the Sony brand such as Monster hunter, gears of war, etc...

ZHZ90957d ago (Edited 957d ago )

Why did I get disagrees more than agrees?

truechainz957d ago

"Why did I get disagrees more than agrees?"

I think it is because though the PS4 will a fantastic console and it will bring a lot of good money to Sony, I think it is natural to be skeptical that the PS4 will be the most successful console in history. I mean the PS2 almost sold more than the PS3 and 360 combined worldwide. I don't think we are gonna be in market where a console is going to sell that well. At least during this gen. But that is just my opinion so you shouldn't be offended by the disagrees, and it won't take away from how awesome the PS4 is going to be.

KwietStorm957d ago

You got disagrees because there's no way you can sit there right now and say it will be the most successful console IN HISTORY. It doesn't even make sense to say such a thing.

5eriously957d ago

@
["ZHZ90 4h ago
Why did I get disagrees more than agrees?"]

Because the american kid trolls were awake and on line. As you can see the picture changed a bit.

+ Show (3) more repliesLast reply 957d ago
Kingthrash360957d ago (Edited 957d ago )

SCE was a success back when it took the crown from nintendo with ps1...then dominated with ps2....they made big mistakes but still had success with ps3 and ps4 is looking to be is biggest success yet.

the differnce is with the ps4 they acually listened to both devs and customers and are delivering a very user friendly easy to develop for console at a cheaper price than a weaker console. they are in kobe in the fourth quater mode....3 seconds left.... fadaway.. swish ... underbite... fist pump... chest bump.... crowd goes wild... riots outside the staples center...

yeah, i said that just now.

TheEnigma313957d ago

Kobe mostly bricks in the 4th quarter. Using Jordan would have made more sense. But yes, Sony is back to dominating form.

Kingthrash360957d ago

lol this^^^ lol

truth be told kobe made more than mj but, BUT he also missed more....jordan didnt really need a 4th qtr game winner, he was busy blowing them teams out...also he had kerr,kukoch,paxon,and scottie..all whom would (and have) had 4th qtr heroics....its just some folks are too young for a mj statment is all...i stand corrected tho MJ is the guy to name.

Thatguy-310957d ago

Sony is playstation! The brand itself is the strongest asset to company. But from what they been showing it's easy to see how well interactive all the devices under sony work together. Especially the ps4. Greatness awaits though

Deadpoolio957d ago

Actually Sony Pictures movies/TV and Sony Music are probably more successful than the playstation brand.....I believe Sony records does own part of the rights to the Beatles music.

Death957d ago

Not sure how you are getting disagrees with this. The PS4 preorders are what drove the investment firm to reapply pressure to seperate SCE from Sony. Looks like they want a piece of the action. Sony was very wise to deny the request.

xHeavYx957d ago

I don't care if I get disagrees, they are probably from certain people who don't enjoy the PS brand, the typical phantom disagree

LaChance957d ago

Yep because if the PS4 turns out a financial disaster like the PS3 they may have to sell even more of their buildings and their employees wont have offices to work in anymore.

Hell they may just have to sell their workforce like back in the day with slavery if they dont make some pocket change with the PS4.

I see MS or Nintendo scooping them for a bargain 5/6 years from now if the PS4 goes the PS3 route.

xHeavYx957d ago

This is the first time I see a troll with 1 bubble, oh wait, it's not

Xsilver957d ago

how many successful consoles has MS made and yet they are still around,Sony had one screw up but still came in on top worldwide and i'm pretty sure the PS4 won't fail at all.
And if it goes in the same route as the ps3 then guess what its gonna come out the same as it is now so i dont get what your saying.

Pope_Kaz_Hirai_II957d ago

@la chance

Nintendo buying Sony lmao how ridiculous can you get you havnt got a clue what your talking about, Nintendo couldnt even afford to buy one of Sonys film studios even.

SoulSercher620957d ago

The day that happens is the day the xbone surpasses the PS2 in sales.

kenshiro100957d ago

Do you work for Sony?

No.

So stop pretending you know about their financial situation. This article has nothing to do with their financials.

Think Sony knows more than you.

XabiDaChosenOne957d ago

Your comment reeks of bitterness. You do realize the PS4 is going to obliterate the competition this gen right?

5eriously956d ago

Yeah trolling must be why you have so many bubbles. A pity you cannot seem to loose that one bubble too.

As for M$ et al buying Sony PS, You think or believe they have that much money, Off course they would like to buy the successful PS brand as that would be the only hope in hell they would ever get their hands in a decent console to market.

Where is the 360 now, compare that with the PS3 and explain what happened. Whwre are the standings with ALL exclusives? How many new IP's were released My M$ the last few years?

Face mate you and beloved M$ are fighting a losing crusade!

+ Show (4) more repliesLast reply 956d ago
Big_B0SS957d ago

Its looking that way but I think its going to be hard for Sony to replacate the PS2 success in terms of sales.

I am more than confident that it will do much better than the PS3 but will struggle against the the PS2.

Goals for each company

PS4 - Sony has to take back the USA and UK user base from MS if it want to be known as a power house again.

XBone - As much money as MS has the XBONE could end up hurting them bad if it does not do as well as the 360 or better due to the fact that MS has invested tons into the next gen system and investors wont tolarate a system that is only doing good in two markets. All fanboy talk aside if you really compare the PS4 to the XBone, Sony's console looks much better in terms of price and spec...sure the PS4 could have a better line up but this is Sony we are talking about and they will deliver the goods come next E3.

Wii U - if you thought the Wii U sales were sluggish now wait until November...Nintendo has no one to blame but Nintendo - they got lucky with the Wiimote and at some point in a meeting two options were giving...release a low cost console with another gimmick or blow away the hardcore with a console that has MEGATON specs and in the end they choose wrong, plus the Wii U game line up has not helped them at all - who thought it was a good idea not release a Zelda next gen HD game with the Wii U lounch? Also I dont care what Nintendo fanboys say but Nintendo needs new IP's becuase as much as I love Link, Mario, Samus, Kirby, Donkey Kong I aslo want something new.

Locksus957d ago

You say that, but when they actually do release a new IP (read: The Wonderful 101), nobody buys it and the journalists shit on it because they can't be assed to learn how to play the game.

Blaze929957d ago (Edited 957d ago )

look at all your psychic future tellers lol.

Anyway, nice to see SCE President being realistic in how serious competition is and was for them this generation. Sounds like they got everything figured out and ready to dominate with the PS4 but we shall see.

Magicite957d ago (Edited 957d ago )

This time its do or die for Sony, they will fight with claws and fangs. Their commitment is so strong, its almost inspiring.

M$ and Nintendo are going easy, they were really successful 7th gen, Im not saying Sony wasnt, but Sony's financial status is worst of the trio.

Almost like defending last bastion, Sony will bring out all the big guns, and we can already see that happening - strongest console ever manufactured, supply of tens of millions units, strong relationships with indies and 3rd party devs and the best executives team (Cerny, Yoshida, House, Tretton and more).

Ive never before been so passionate about Playstation.

xtremeimport957d ago

The only way i see Ps4 failing is if it releases and is very buggy and they have hardware failures.

Release with quality and success will come. The hype around it is too big right now, and of course they need games. (we all know they'll have plenty)

I also would like to see them evolve the system a bit more over its life span. I dont they did this enough with the Ps3.

Continue listening to your customers Sony, you're doing a top notch job!

jc48573957d ago

man you guys are making me really nervous. I was really thinking about taking a time off from gaming, but you guys won't let me retire for even a bit?

NateCole957d ago

its all good as they are hungry.

showtimefolks957d ago

ps4 could get sony back in business of making profits on consistent bases

under KAZ's leadership i think sony will succeed

ovnipc957d ago

They wont. Ps4 and x1 will both do good. Real gamers cant wish one to fail, cause we as consumers benefit from both companys competition. If it was not cause of sony ms would had force gamers to their policies, and if it was not of ms winning last gen, sony would had not come out strong with the ps4. We should leave fanatism to the side and agree for both consoles to do good.

Bathyj957d ago (Edited 957d ago )

And Sony always come out strong with a new console.

People want Xbone to fail not because they want ps4 to win, but because they think Microsoft is actually bad for the industry.

sak500956d ago

@kingwookiee

Seriously? Taking 80 million users from Sony bank even with failure of xb original and RROD fiasco. You must really be wearing rather thick sony fan goggles.

All these bedroom analysts hyping ps4 like they did ps3 couldn't make sony turn profit almost till the end of the gen. Coming down from 150+ million user base to same level as of a console maker with a failed first attempt now that was victory for sony right?

KingWookiee956d ago

@sak500
How about MS getting a year head start and still losing in total units sold and getting demolished in the amount of exclusives made for the system and how many of those systems sold are xbox 360's that were rebought because of RRoD?

joeorc956d ago (Edited 956d ago )

@sak500

"Seriously? Taking 80 million users from Sony bank even with failure of xb original and RROD fiasco. You must really be wearing rather thick sony fan goggles."

why is it every freaking time loss of market share number's is always seem to be the default that "Microsoft took those number's from Sony"

when the truth is Nintendo, took more market share from Sony if you really want to be realistic about it. while im sure Microsoft did take some, they in fact i doubt took anywhere near the sheer number's that Nintendo took with the Wii.

and if you want to be really blunt. Microsoft has yet to even get anywhere near the market share of Sony let alone Nintendo with only one platform that they sell in the market.

I mean Microsoft only has the xbox360 and soon to be also the xboxone .

that is one platform soon to be 2. while sony has the PS3, THE PSP, THE PSVITA, AND SOON TO BE THE PS4 and the PSVita TV.

that's 5 for Sony to 2 for Microsoft.

its one thing to talk about total market share one platform vs another. but in the market its all your platforms in the same market that you offer = the total market share.

Nintendo is 1st
Sony is 2nd
Microsoft is 3rd

that is true market share %
for pete's sake Microsoft does not even have a portable handheld game system.

+ Show (2) more repliesLast reply 956d ago
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FamilyGuy956d ago

As far as profits go the PS+ decree on online multiplayer should help them big time.

Murad956d ago

SCE? Personally I'm excited for the PS4, but I'm going to buy it way later in the year once I actually finish playing all my Ps3 games and realize that I actually have a life outside school.

+ Show (17) more repliesLast reply 956d ago
OrangePowerz957d ago

A bit over dramatic after having one home console that was "only" second and not first.

Abriael957d ago

The problem house is getting at isn't really first or second, it's that the business isn't very profitable.

Most shareholders can't care the less for rankings, if the company doesn't make much money.

Angeljuice957d ago

PlayStation used to account for over a third of all Sony profits (at a time when Sony was very profitable). I think they want a return to that level of success.

Thatguy-310957d ago

Exactly look how successful the xbox 360 was in gamers eyes. However shareholders wanted to sell it because the company itself didn't make much money out of the gaming division.

Death957d ago

Maybe a third of their revenue, but I really don't think it was profit.

The fund originally pressured Sony in may to seperate SCE and use the funds from the sale to reinvest into their hardline goods. After e3 they approached Sony again praising the pre-orders and citing that as the reason they should sell off SCE. Call me crazy, but it looks like they want to buy the assets and reap the rewards. They own 7% of Sony's stocks and started buying more. Sony seen right thru their request and politely declined.

T2957d ago

I dont know whos passing out phantom disagrees but anyone who knows business knows it doesnt matter if Sony makes great games or ms has billions in the bank ... If the gaming divisions arent profitable , its the shareholders who make the decision on that division ... And they arent on n4g arguing who has better specs you can be sure of that

Magicite957d ago

Yeah, agree, similar things are happening at M$, if shareholders wont be satisfied, Xbox division might be sold off or closed.