Mcvuk: There’s something quite refreshing about the executives at Sony.
They haven’t had their personalities media trained out of them. They will give you a straight answer (most of the time). They do appear nervous on stage in front of thousands of journalists. They are more than happy to mock their rivals.
As a result, PlayStation has managed to charm an industry over the last eight months. And this may be a reason why the press has warmed so much to Sony – why the likes of Edge and GamesTM have tipped PS4 to beat Xbox One, even before a console has been sold.