Sony's Shuhei Yoshida Talks About "Millions" of PS4 Preorders, feels like the "Challenger" in the US

The console war for the next generation is heating up and SCE Worldwide Studios Shuhei Yoshida is quite optimistic about it, but he doesn’t underestimate the competition.

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sincitysir11475d ago (Edited 1475d ago )

I love this guy! Sony execs are the best!

Edit : what people don't like the truth?! =[[

Godmars2901475d ago (Edited 1475d ago )

Ken Kutaragi.

While the father of the PS brand, his choices - and one comment - in regards to the PS3 says otherwise.

@Madders Raiders:

And yet he became "Crazy Ken" for saying the wrong thing about a $800 system which was selling for $600. Supposedly miscalculated in trying to manipulate devs into designing only for "his" console and had a lot of gamers jump on that bandwagon as well.

Nevermind that years later despite what he actually did paid off, for the most part, his "mistakes" ultimately allowed to do better. Knocked them out of any complacency which could have left them hopelessly stubborn and inflexible with the PS4.

Unlike their competition...

sincitysir11475d ago

If there were a game featuring Sony execs I would preorder it today. An adventure - now that I think about it I'm surprised there a haven't been any Sony exec skins for exclusive games!! Where the hell is my fat kaz in uncharted

Maddens Raiders1475d ago


No Ken, no PlayStation. End of story.

Gimmemorebubblez1475d ago

No Ken Kuturagi= No Playstation=No Xbox

Ken Kuturagi did more for gaming the anyone else in the last 25 years if not ever. He pushed DVD, Blu-ray, Wifi, Blu-tooth, 3D and HD in the consumer electronics business as well.

The Xbox 360 when it launched was a mess, had a high failure rate lacked build in HD-DVD, Wifi, Blutooth, Wireless charger etc and you had to pay for online, chargers, cables etc. The PS3 had only a 9% failure rate after 2 years, it also came with sate of the art tech. From Wifi to Blu-ray. The CELL has influenced CPU parallel processing tremendously had lead to great advancement in CPUGPU processors. Sony were offering great value for money and were loosing 200$+/- per console. Ken Kuturagi had honor and fell on his own sword in 2007, he is a visionary that is missed somewhat. If he was lead-system architect of the PS4, I can guarantee the PS4 would be more powerful for better or for worse.

Ritsujun1475d ago (Edited 1475d ago )

Poor Microsofie, Xbosh, Xbosh360, Xbone180, Dealwithit Orth, and Pon Pattrick.

No Ken, no swords.

timl2411475d ago (Edited 1475d ago )

He states that they are about the same compared to the PS3 in preorders. Microsoft has already stated they are well beyond the Xbox 360 preorder numbers. And we all have to believe the 360 was preordered more than the PS3. So using deductive reasoning, the XB1 has higher preorder numbers than the PS4? Not my opinion, just using the info given. If I made a mistake let me know.

EDIT: I understand what he was saying. He was just saying the ratio from NA to EU is about the same. Thought he meant preorder numbers were the same. Lol

bligmerk1474d ago

Yeah, like the MS lickers coming up with Krazy Ken wasn't disrespectful. Ken Kutaragi pushed the technology forward at a time when people were happy with their VCR's and tape, making the PS2 the first DVD player to be become mainstream. Same thing, he held out for HDMI to be finalized before launching the PS3, although he was mocked at the time because nobody had an HDMI HDTV. Ken Kutaragi deserves a lot of credit although he probably would have been a terrible CEO.

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xHeavYx1475d ago (Edited 1475d ago )

Don't worry about it, you'll always get phantom disagrees from "the others".
When they are not disagreeing with tears in their eyes, they are doing this
OT: I have the feeling that the PS4 will turn the tables in the US this time around. Better specs + cheaper price + amazing games + no flip flopping = PS4

abusador1475d ago

You have a feeling? Of course have you seen the pre order charts from U.S. sellers such as Amazon? thats not even a question starting off. Even gamestop workers tell me ps4 has way more alotted pre orders and pre orders in general. The gamestop i pre ordered from told me they have 500 for ps4 and something like 150 for xbone.

sincitysir11475d ago

Agreed times avrogadros # ;)

AngelicIceDiamond1475d ago (Edited 1475d ago )

@Heavy Sony will do well in U.S but I don't think it'll be that easy.

Or, we can just pretend it'll be a walk in the park.

Accepting realism and realistic logic isn't fanboys strong points here is it?

Ok well keep pretending I guess, whatever makes you guys feel better.

FullmetalRoyale1475d ago

I don't really watch The Big Bang Theory, but I occasionally watch an episode if I'm flipping channels.

But man, I remember getting a really good laugh out of that scene.

That gif thing really fit well with what was originally happening in that scene.

Pretty funny stuff!

---stone---1475d ago

What an absolute brilliant gif.

Kingthrash3601475d ago

sooo funny !!! i peed myself......o.O

kingPoS1475d ago

I must of stared at it for two minutes straight. lol

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Blaze9291475d ago (Edited 1475d ago )

the fact that he, Sony, feels like the challenger in the US says a lot about how far Microsoft has come just two generations in. Especially following the huge success of the Playstation 2 which dominated everything, everyone, everywhere.

You gotta give Microsoft their props this gen for what they achieved in one console generation. No doubt next-gen will be a very nice battle for both sides and overall, amazing for consumers.

"he doesn’t underestimate the competition."

lol but the playstation community does...greatly. :p

XabiDaChosenOne1475d ago

Not better than what Sony did in it's first to gens, just saying.

theBAWSE1475d ago (Edited 1475d ago )

Funny that... as Microsoft themselves a huge software company underestimated Sony for the new generation, like getting caught napping whilst Sony unveiled the ps4 much to their surprise, they got cocky like Sony did after ps2 even though Microsoft are third this gen they did take a huge fan base from sony which has humbled sony

Microsoft underestimated not only gamers but the intelligence of gamers with all of the restrictions... Soo much so they are referred to as a ballet company with all the twirling 180s,Microsoft are looking like clowns for the new generation

glad to see a humble Sony this gen and not this PR damage control constantly denying facts that Microsoft are on... ms are in for a big shock this new generation and personally I cannot wait for the comparison in hardware by neutral sites when they get their hands on both machines just to see how fan boys like you an Microsoft try to spin the inferior hardware.

itBourne1475d ago

I have give M$ tons of props as a business, they know how to make money. They know how to advertise, so much so that ignorant people are still buying 360's despite not having but maybe 2 good games over the past 3 years. They contribute nothing to the gamer, I will never give M$ respect for being a good platform owner, not from a gamers perspective.

karl1475d ago

how is that u think we need to give them props

they only achieve that much because sony screw up big time at launch

andthey had the market all for themself for a year...

no competition. the only next gen console at that moment..

360 was a piece of garbage with no hd dvd and a huge failure rate..

it was nothing but luck they lasted this long..

lets hope xboxone is a better console...

FamilyGuy1475d ago (Edited 1475d ago )

Xbox 360 won in the U.S. by a large margin, so Sony literally are the "challenger" to the xboxs current lead/dominance here.

There are too many negatives in the 360s history to "give them props" for anything. The original Xbox was far more respectable as a gaming console.

With 360 they ignored the high fail rate for years,
their ad campaigns attacked and made fun of Sony,
they charged for online while having less dedicated servers in their 360 games compared to PS3 games,
they forced consumers to buy first-party peripherals,
had a wireless controller with batteries so they could charge for addition hardware,
didn't include wifi initially (even though the PSP which released first included wifi) all so they could sell additional hardware,
they released kinect and dropped their focus on core games,
they put a full stop to release on first party titles with Gears Judgement being the last of this current generation months before their new system would release,
they had a heavy focus on games that were "risk free"/guaranteed to sell rather than innovative titles,
they raised the cost of XBLG by $10 with no real reason, simple greed.

With the X1 they tried to manipulate the entire industry into a system that would hurt game retailers and strip consumers of many of their rights to resale.
They tried to release an online only console that would be useless to anyone without an internet connection.
They continued their trends of using batteries so they could sell additional hardware.
They're lazily pushing 360 games into X1 games to bolster their launch line-up
They're focusing on television rather than games yet calling it an "Xbox"
They're charging $100 more than Sony even though it's well known that their hardware is cheaper to manufacture and less powerful
They're constantly trying to downplay the competitions hardware rather than simply focusing on what makes theirs great.
They're giving out a game to Europe to gain favor in the region while having "no plans" of giving out a game in the region that supported them up to this point, completely taking their true fans for granted.

MS don't deserve any "props", their positive actions are completely eclipsed by the negative and it will be a huge hit to them this gen.

Side note: Walmart (the biggest retailer in the country) only recently started advertising and taking *in-store* pre-orders for the X1 and PS4 as of Aug 24th. The PS4s walmart pre-orders, in america, are eclipsing the X1s by a huge margin here as well.

Yosh just said they're pre-orders are in the "millions" now, as in over 2 million pre-orders worldwide minimum. I'm actually really surprised they're able to stay so humble after seeing so much anticipation for their product. THAT is worthy of respect. They aren't getting comfortable, they're still hunting down indie devs with great looking titles and going after devs that were previously PC exclusive all to get more games on their system for the enjoyment of us, the gamers.

ravinash1474d ago

I would have to say that MS do deserve some props for gaining their market share this gen.
Firstly Xbox Live was one of the main selling points which really pushed Sony to improve PSN and then PSN+.
They also know how to do advertising, which is something else I notice Sony are picking up on. I notice ads for GTA5 being advertised for PS3, so Sony are learning.

As much as people might hate MS because of DRM or failure rate or advertising tactics.
They didn't win their market share out of luck, and at least Sony have seen this and started using the same methods now.

Know your enemy.

n4rc1474d ago

@family guy

There is so much wrong with your post I can't even begin to reapond

FamilyGuy1474d ago (Edited 1474d ago )

Go ahead and tell me narc, I'd really like to know

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ZHZ901475d ago

Shuhei is the man!

They know what they are doing.

mohuz21475d ago

Nintendo's guys are awesome too.
meanwhile, Microsoft... XD

showtimefolks1475d ago


this is N4G where truth about PS brand hurts everyone else


no doubt sony learned so much from what they did wrong with ps3

wishingW3L1475d ago

opinion and truth are 2 very different things.

N4G851475d ago

What we don't like is fanboys and stop bragging seriously getting old

Sarick1475d ago (Edited 1475d ago )

Yea, instead of bringing the competition down or show superiority from the pre-order numbers. He says stuff like:

We're going to try to do our best not to fail.

That shows a very professional and very humbling outlook. The guy doesn't seem to be spinning the PS4 product and seems honest because of that. It exemplifies a good faith agenda that's committed to doing whats best to expand/succeed.

Syntax-Error1475d ago

The CHALLENGER blew up in 1987

schubacca1474d ago

Sony execs are not the best.

If they were, they would be making a healthy profit.

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Blastoise1475d ago

Here comes a new challenger!

user74029311475d ago

this dude has a strong pimp hand. thats for goddamn sure.

rainslacker1475d ago (Edited 1475d ago )

All the Sony execs are doing amazing since the reveal. The contrast in how well liked Sony's execs are compared to MS execs is palpable. Sony fans really seem to love Sony execs, whereas MS execs hardly get any mention from MS fans. Sony execs are becoming gaming stars themselves, which isn't something that has really happened in the past.

One could say it's blind loyalty, but realistically, Sony execs are just saying and doing the right things. The things we want. As a consumer, I think that is a great thing.

Hicken1475d ago

I must be a rainslacker fanboy, because you seem to always be saying the right things. It's extremely rare that I disagree with you. Now is not one of those times.

XboxFun1475d ago

Sony execs know exactly how to play their blind fanboys. You are very correct to say "blind loyalty". Of course to you all the execs would shine. But for MS this isn't the case and the games, features and the actual system is what is taking center stage.

This is what should be the most important part of gaming. Not the suits, it's the Xbox and its games that are the rock stars.

Kryptix1475d ago (Edited 1475d ago )


You came into the comment section with stupidity in mind filled with ignorance.

These are the people that created the console, the ones that brought to you a great piece of technology. When someone creates art, it's not just the art that gets the attention, we ask ourselves, who is the artist? What techniques does he or she use to paint the picture? When you hear a new song and you find it great to listen to, don't you try to pursue the creator of the song because of the work put in?

You though, you wouldn't care if the idea was stolen, if the meaning depicts the real intention of causing harm. It's like you would still watch The Ring video tape even if everyone warns you that it's cursed and not to watch it.

And if it's all about games, features and the actual system, then you really are blind still.

-Games that have been ported from the Xbox 360. Still left with no exclusives to the 360 and I bet you find nothing wrong with that. So when the Xbox One loses support for exclusives in 5 or 6 years, you're ignorant self will still be happy with that. Microsoft has a history of cutting support to their consoles in the last years. Orignal Xbox loses Xbox Live support forcing you to upgrade. Xbox 360 loses exclusivity support forcing you to upgrade for a new exclusive IP. While the PS3 is still getting exclusives and Gran Turismo 6 is coming with Beyond Two Souls soon.

-Features that get 180s, added then taken out. Remember the family sharing plan? The Xbox Live Gold family package plan that got scrapped. I guess for you, features like almost everything being behind a paywall is going to be killer next gen.

-The actual system, $500 for a console less powerful than the competition but more expensive. Still believe in the dual GPU bs after the rumor has been officially thrown out the window and straight into your face? lol A forced accessory that you have to buy that isn't much better than the first Kinect in motion sensing. A console that has been overclocked in the last minute before production so expect a higher failure rate compared to the PS4.

schubacca1474d ago

Sony fans love Sony Execs.....

I am thinking that MS fans love MS Execs also ;)

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YNWA961475d ago

"I’m not saying that the PS4 is losing at the moment, but the Xbox 360 was very strong in North America. That’s why we’re working there with the mindset “we are the challengers”. I think that when you have a strong rival, it’s good for the market as a whole. We want to do our best so that we won’t be defeated (laughs)."

Its good for the market... Why can people not be happy that we have a competitive market? Its a win win for everyone... if you do not like MS, do not buy it, but jeez, the amount of people who have whined like babies is unreal here...

user74029311475d ago (Edited 1475d ago )

lol he laughs at the end, he knows they will take na.

@the wb,

he knows already there the goddamn champs. nothing will change that.

theWB271475d ago

No he doesn't...cause unlike their fans, the Sony execs know this is going to be a long generation and they have a looooong ways before anyone is a "winner."

Talking the next ten years of gamer bliss, but on the internet preorders have already determined this whole thing. SMH...

sAVAge_bEaST1475d ago

My prediction of the next gen winner,. Vita TV

Sevir1475d ago

TheWB27... Please hush, People are excited for the PS4, and the notion from fans and fanbois alike is that the PS Brand is stronger than ever, They all know that this is a marathon.

MS had 1 year worth of market share and a positive mind set from people and a cheaper price. Hence Sony's acknowledgement of what they are up against...

Both fans know the value proposition and that this year, the Xbox brand has had some massive blunders, isn't launching with a year's head start and certainly is cheaper.

warewolfSS1475d ago Show
theWB271475d ago

"TheWB27... Please hush," I mean seriously no.

Hicken1475d ago

Sony fans don't know that? That's why we've been talking "marathon, not a sprint" for years? That's why we're not worried about launch lineups? That's why we weren't worried about Sony only showing a handful of games at the reveal and E3?

We don't know it's gonna be a long generation. Riiight.

That's so completely wrong it doesn't even make sense.

We know Sony's biggest studios have games in the works, so we're not worried about them not being there at launch. At the same time, it's not like there's any shortage of games to play. Oh, except indies suddenly don't count, even though Xbox fanboys have been using them to bolster barren 360 lists for some time now.

We didn't expect Sony to show all their launch games at the reveal, or E3, because we know they always have at least a few surprises at pretty much every show they attend each year. Even when Yoshida says "no" when asked, we also know he's a jokester who's likely trolling us.

And yes, we know that the generation is gonna be a long one.

However, we also know that North America, in particular, was Sony territory just one generation ago, and that all the advantages Microsoft used in order to claim it aren't gonna be available this time around. We know the PlayStation name is stronger than the Xbox name when it comes to gaming, period.

Preorders didn't determine anything; they're simply an indicator further supporting what the rest of the early evidence implies: that Sony is poised to dominate this generation.

Naturally, the generation still has to play out before we know who the winner will be, but it's not hard to make an educated guess based on the available info. And IF you do so, your guess should be that the PS4 will win fairly convincingly.

Hard for you to accept, I know; facts only count for you when they're in your favor. But that doesn't make them any less factual.

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rainslacker1475d ago

Competition is fine. I have no problem with it. Much of the hate for X1 to date though was that their initial policies had wide reaching implications on the market. Those implications were things many gamers didn't want. I know that none of them are relevant anymore, for the time being at least, but gamers in general tend to hold a grudge.

bigboirock1475d ago

Hicken ps4 might sell more at first but how dose that make them the winner? The only winners here are the gamers. Both systems look great. I love the multitasking the xbox one can do

Imalwaysright1474d ago

I don't hold a grudge against them. I just don't trust them.

christocolus1474d ago


I actually just had an argument with some unbiased gamer friends of mine.told them ps fanboys on the internet troll xbox articles so much esp on n4g and they wouldn't believe me. I think ill direct them to the comment section of this particular article..they can start believing from here cos the immaturity and ignorance here is enough to push way more mature gamers towards the xbox one.. I wouldnt want to play a game on xbx live with many of these guys..

rainslacker1473d ago

So in another post

You say that Xbox people aren't trolling PS articles as much as PS fans are doing XBox articles, yet here you are.

You also say that reasoned intelligent discussion is productive, yet here you are offering neither.

You say that that comments that result to insults aren't productive, yet here you are generalizing insulting others.

Next time you call out hypocrisy, try to live by your own words, because you are more of a troll than most.

Your initial hypothesis may be correct, I won't go through and count the trolls, because I usually ignore them, but the rest of what your doing is exactly what your accusing others of.

abusador1475d ago

Ps4 baby going to break pre order records!!!!! Sony on fire in N.A.

T21475d ago

Someone recently asked how long it would take ps4 to pass wii u ... If millions of preorders , ouch, Sony may outsell them the day they can manufacture that 4th million console .... Three months ? Would be unheard of