The Advertising Standards Authority has ruled in favour of GAME over claims that the retailer had failed to honour its "We Won't Be Beaten on Trade-ins" promotion and match the trade-in prices offered by competitive retailers.
Is GAME owned by MS?
Well the problem with the offer is that if the trade in price is higher than what they sell the product for, they won't accept it. There is absolutely no mention of it on their bazillion "We won't be beaten" signs plastered all over the store so surely that is misleading advertisement and the ASA should have forced them to change the promotion to reflect this? Isolated incidents be damned, it's just half the people getting turned down probably cba to report them. I've been turned down three times in the last two years.
I have to say, ive actually made a profit out of game from this offer, the store near me always honour it :p
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