Online gaming has changed dramatically within the last few years. The industry is rapidly shifting towards free to play business models. MMO-Play has gather a list of the most famous games that switched from subscription based to Free 2 play.
Rift went F2P cause they made so much money that the investors were happy as the game quickly paid for itself so they wanted to gain more players. Star Wars went F2p cause it was losing so much money that the investors were upset and EA was desperate for a profit. F2P seems to work miracles. Just ask APB Reloaded as that game was DEAD and some further dev time and a F2P format revived it.
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