Microsoft's Mehdi Explains the Whole XboxOne Strategy, Expects "Tens of Millions" Sold in First Year

Microsoft Corporate Vice President Yusuf Mehdi goes into great detail in explaining Microsoft’s strategy with the Xbox one to an audience of industry analysts and investors.

Needless to say, shots are fired, and a lot of elements that may baffle several gamers are detailed, including many of the why’s and the how’s many would like to know.

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US8F1561d ago (Edited 1561d ago )

Is it me or every single Microsoft representative looks so angry recently. I too predict 10 million Xbox strategy guides sold on the first year too. Less than that systems.

Abriael1561d ago

The strategy guide is to wade through all the rules and regulations and caveats?

US8F1561d ago


What's more funny is that it took them years to think about all the features they need to put inside the Xbox one, and how it will define gaming, and they predicted that exact figure. Then 180 degree reversals happened and with in a month or two, they have the same predictions.

from original to a complete inferior copy.

abzdine1561d ago

the TV guy stikes again.
i feel so ashamed that a guy like this who has no knowledge about games talking about a "gaming console"

ZodTheRipper1561d ago (Edited 1561d ago )

They reversed a lot but this didn't get a reversal
- TV
- Call Of Duty
- Sports
- Halo

Wow, what a strategy.

devwan1561d ago (Edited 1561d ago )

"we’ve had the best lineup of any console of games" - highly debatable.

"we’ve been sold out on preorders for the Xbox One for several weeks now" - untrue and means nothing without exact numbers.

"there’ll be tens of millions of buyers in the first year... for $499, our price point, we think the value we provide for that is a very good deal" - >20m xbox ones sold at $499 in year one? Dream on!

"we can cost-reduce our box, as we’ve done with 360, we’ll do that to continue to price reduce and get even more competitive with our offering." - how about not including that expensive camera hardly anyone wants?

"We wanted to break the barrier of being able to voice control your television, and to do that we added a lot of capability." - oh... right... that's what gamers want, is it? To be able to control a TV with voice command and gestures?

"And if you look at the games we have, according to most industry experts now, a better lineup of games" - in what time frame? I don't see it day one and I don't see it early next year when SS drops. So flat out lied to investors?

"one of the things that we can do with our first parties is we can ask them and say, “Hey, we would like you to really showcase Kinect.” “We would like you to showcase how the future of interactive TV might look.” And so let’s build some shows. Let’s build some entertainment. Some games that differentiate that." - You'll have to speak up, Mehdi, it's quite apparent none of them have heard you because so far we've seen nothing that does either.

"we’re going to to continue to invest in Xbox 360 and the two devices can work in concert" - Didn't you just pinch 2 or 3 360 exclusives and turn them to xbox one launch titles? That's not what you call supporting the 360, that's abandoning it as you panic to compete with ps4.

ZodTheRipper1561d ago (Edited 1561d ago )

This guy is a joke ...but who's to blame him, he's just doing his job. I'm more than sure that he doesn't believe the stuff he says himself.
The thing is, he raised the bar of expectations the investors now have to a point where it's just delusional. "Tens of millions" will never happen in the first year and he will have to take the responsibility after that statement.

CerebralAssassin1561d ago


I agree with most of what you responded to in regards to the quotes you posted. As a gamer, I agree with you completely. As a consumer, not so much. Im glad we are getting more then a basic console with the xbone. If I wanted a basic game system, id get a ps4. Or stick with the current gen systems. I want a system that can do more then just play games. Im glad they are trying to break that barrier between core gamers and casual gamers. If we dont take a step forward somewhere and improve on what it can do as a system, whats the point of a new system? Just so it can do the same shit but faster?

I think we are past the days of being wowed by graphics. Sure they will improve and look better, but at some point people will begin to say it looks TOO real and it will become a problem. I still think we are a ways away from that scenario but it will happen.

I might be by myself in this but, I need my system to do more then just give me a better picture and load faster.

devwan1561d ago

@CerebralAssassin If you want a system that can do more than play games there's this thing called PC ;)

Also, ps4 does more than just play games, you know? Sony just don't push it to the fore when speaking, part of their strategy, and it's not replying on hardware gimmicks to appear different... but look at Sony's VR work in the past and the rumours of the future and there you have something that has real potential to push the envelope.

I'm personally not past being wowed by graphics as you seem to be. I remember my jaw dropping when I played Oblivion, when I got to the end of the tunnel and was set free into that world... that was a defining moment for me. That was when I realised things had moved on more than I thought possible on console (coming from ps2). I refuse to believe I won't ever get that same kind of feeling again. Hell, I came close when I saw the 1080P raw footage of resogun (not the compressed yt footage, but the direct feed from the press pack). If a pack-in free shooter can do that for me, I know those times will return for sure within the next year!

TrollCraftTales1561d ago

The strategy guide is really just a book filled with ads...

UltimateMaster1561d ago

I don't see how any console could sell 10 million in the first year since it took 2 years and Halo 3 to achieve 12 million and the PS3 only sold around 5 million the first year.

Aiming for 10 Million is quite unrealistic.
Go Microsoft, produce 20 Million, you're on the right track!

JokesOnYou1561d ago

Good Mehdi definitely is one of the better PR guys, he was clear and concise about microsofts Xbox plans. I read the whole thing and the only thing I would question is the "ten's of millions sold in the 1st year", it will be interesting to see what microsofts official projections are. I do certainly think 10 million is a great goal, I think that would beat 360 by about 4mil so we'll see. All in all good read.

Army_of_Darkness1561d ago

I have to admit, I admire their confidence and determination no matter how grim it may look currently

P0werVR1561d ago

Well, just finished reading it and it seems like Microsoft is now going to invest more in i'ts first party studios, FINALLY!

And I wouldn't be surprised by his claims of millions of consoles IF it happens. The consoles does have the best games right out the gate from launch and launch window. FACT!

And if you think that The Order can compete with a new Halo next year well I doubt that.

Hope they truly pull through with Black Tusk Studios new IP. Since they claim that'll use the full potential of Xbox One.

The_Con-Sept1561d ago

I think the only option they have left to achieve such a goal is to include a PS4 with purchase.......

cemelc1561d ago


And by fact of course you mean opinion...

OMG 12 month and halo whatever the ps4 is going to do? go back to your cave will ya?

P0werVR1561d ago (Edited 1561d ago )


Far from an opinion when Xbox One does have more exclusive IPs than PS4 and well grounded exclusives at that.

And yes, you are pretty much stating Sony's very sentiment when so far after launch all they have is The Order.

No one boasts a title to be bigger than Halo, especially Microsoft. And given the gaming stamina from launch alone that'll last us the next 2 years, well enough to bring out even bigger titles.

So far I don't see why most Sony backers are even celebrating...where are the games? SERIOUSLY?!

You better hope tomorrow isn't another dud!

"go back to your cave will ya?"

Yeah...cave, sure!

cemelc1561d ago (Edited 1561d ago )

Didnt in 2007 xbox fans called sony for not having games? how did that turn out? Cos 360 been dead for a year now, my bad 3 exlusives rotated every year so...

The order is a new IP has more value than halo 8 and since youre taking the xbox cool aid you might want to consider infamous?

Xbox has nothing on ps4 even if it did considering ps3 and 360 im pretty sure whos going to end up with a paperweight first

P0werVR1561d ago

How does a new IP which hasn't proved anything yet have more value compared to Halo???...What value are you on about anyways?! LOL! Seriously, what value on a game that hasn't released a gameplay yet are you talking about.

Both current Gens had nothing at launch. Xbox 360 only had Gears of War. Nothing much to boast about, or at least I personally don't know that Xbox fans were boasting such claims. Since I wasn't a console gamer, till now with Xbox One.

cemelc1561d ago (Edited 1561d ago )

"How does a new IP which hasn't proved anything yet have more value compared to Halo???...What value are you on about anyways?! LOL! Seriously, what value on a game that hasn't released a gameplay yet are you talking about. "

Cos is not a rehash with tropes that comes since 1998? If you cant see the value on a new IP is your loss seriously... i dont know why you are picking on a game that not much is known, try to compare it to killzone launch game btw.

"Both current Gens had nothing at launch. Xbox 360 only had Gears of War. Nothing much to boast about, or at least I personally don't know that Xbox fans were boasting such claims. Since I wasn't a console gamer, till now with Xbox One."

It is good that you will own an XOne but given that there is a precedent of Microsoft dropping console support twice with xbox and 360 youll probably be better not calling ps4 a console without games b4 the machine launch this is sure come to bite you later on for sure ps2, ps3 are the proof of that.

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JustPlay41561d ago (Edited 1561d ago )

So there strategy is TV TV TV, because that all he talked about where are the games and the thing about first party being important to them was kinda funny

And so was this: "Cloud gaming is another kind of implementation on top of that digital platform. We think cloud gaming is something that’s very exciting, very compelling, but it still feels like it has a way to go technically before it works."

Is that contradicting what they have been saying all this time about the cloud being so great, I don't get it.

Angeljuice1561d ago


Throw enough PR [email protected] at potential customers and some of it is bound to stick.

Drewidian1561d ago

And the reason they talked TV so much is that they are probably planning to leverage their partnerships with those cable and satellite companies to sell the XBox One. Think about it, its designed to work WITH cable/satellite TV networks. Microsoft has not only long standing relationships with Sky, Comcast, Verizon, AT&T, and Time Warner, they even built Media Room which they recently sold off to Ericson (see list here which I think they sold off so they wouldn't be in competition to any of their partners.

I believe they did this so they could have their partners sell the XBox One at a subsidized price on a 2 year contract. Imagine how many people would prefer to have one device that not only does media files, disks, gaming, web browsing, movies, music, and TV interactivity for say... $99 - $199 on a two year contract. A lot of people not only have cable in their homes, but aren't planning on switching provider anytime soon. It would be easy to sign up for this and have a cheap XBox One. There's a ton of reasons to do this but this post is long enough. if you want to read more look here.

KYU21301561d ago

Drewidian, The XB1 is not an anyway a cable box, it is an add-on to a cable box. While you will probably see a few cable providers selling it it won't be a big push because the customer still has to own a cable box to use the XB1 TV features. Now if MS did integrate Cable box functionality into the XB1 it would sell like crazy and your theory would be correct.

But as an add-on to a cable box its expensive.

n4rc1561d ago

Its probably because they want to lash out and call people morons.. But they have to remain professional... Lol

We can say it.. They can't ;)

3-4-51561d ago

I feel like Microsoft is doing a disservice to it's own employees.

It's like they won't actually let them learn the things they should learn.

It's too compartmentalized, and everybody THINKS they know what is going on but nobody does.

Hence all the internal confusion.

Appears to be a company full of "know it alls" who don't actually know much about gaming.

But in the coporate "elite" world, everybody just lies and BS's eachother because of their egos.

They don't understand that they aren't as smart as they could be.

They could have won people over with more intelligent decisions that benefit ONLY the gamer.

They played their cards, now deal with the consequences.

Love my 360, but not sure I can buy a XB1.

I don't trust them anymore.

Eddie201011561d ago (Edited 1561d ago )

The more I hear from Microsoft reps the more I don't want an Xbox One.

And that's saying alot, since its pretty low on my list already.

Eddie201011561d ago

Non gamers are not going to pay $499.99 for a glorified cable box. Once the hardcore xbox fans get theres the sales will drop, plain and simple, oh, I just described an Xbot.

ATi_Elite1561d ago

"Second of all, the gaming market today, depending on how you count it, is $11-12 billion of profit. About $4-5 billion is CONSOLE GAMING".

So where is the other $7 billion in profit?.....PC GAMING!

anyway that briefing was very informational. Microsoft has ALWAYS wanted to control your Living Room and the XB1 looks to do that.

I see MS and partners providing great Live TV content from New or Special studios giving XB1 owners great interactive entertainment.

PC's, Internet, and TV's are merging and Microsoft is on top of this along with Apple.

The Xbox Brand since day 1 has ALWAYS been about more than just Gaming. Yes the Games are important but MS has put together a great DIVERSE package that does MORE than play games for $499.

Some of you Gamers gotta look at the BIG PICTURE. Consoles have evolved and playing games is expected like a cell phone making calls. You gotta look at the other features of your Game Box to understand it's Value.

cemelc1561d ago

"So where is the other $7 billion in profit?.....PC GAMING! "

You do realize that 7 billion figure comes from facebook games and casual stuff right? not from the harcore pc games i dont see how could you be proud of that.

TBONEJF1561d ago

He should EXPLAIN bout the over price PRICE TAG on the xBOX1

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ZodTheRipper1561d ago

Delusional. Somebody should remind those guys that it's not 2006 anymore. Xbox does not have advantages in price, release timing and architecture anymore.

STANK081561d ago

MS has a superior internet infrastructure with Xbox Live. Price and release is irrelevant, People buy what they want, or what they're used to.

LoveGaming1561d ago

I felt the same way when Sony projected the Vita sales haha

Salooh1561d ago

Vita have advantage in price and architecture. It just need unresistible AAA games and put more apps for the OS.

OlgerO1561d ago

Tens of millions is at least 20 million in one year, thats just absolutely rediculous. Then that means PS4 is going to sell 100 million ?

snake_eater1561d ago

Someone should duct tape every single ms representative, I'm tired of these guys...

nick3091561d ago

But when sony talks youll like it? Just companies trying to make a living

Hellsvacancy1561d ago (Edited 1561d ago )

That's because Sony doesn't talk total bullsh!t

Everyday, MS has something to say

fsfsxii1561d ago

Try to split between what Sony says and what MS says. Come talk then. Oh, and trying to be unbiased is making you look like an idiot.

HugoDrax1561d ago

Exactly! Fanboys on this site are hilarious.


"That's because Sony doesn't talk total bullsh!t
Everyday, MS has something to say"

MONEY TALKS! Not sure if Sony is in any state to talk bullsh*t. Sony can talk BS once they lower the price on their proprietary accessories, and $2,000.00 wearable TV head mounted displays lol.

Magicite1561d ago

Yes I totally enjoy when Sony representives are talking and its not sarcasm.

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Magicite1561d ago

they are like clowns, annoying, yet doing their job

Foxgod1561d ago

And they will pull it off.
Got mine reserved, looking forward to it.

HarryMasonHerpderp1561d ago

Foxgod has his reserved, tens of millions of Xbox Ones sold is now confirmed..../s

LoveGaming1561d ago

I've got mine reserved to, but don't get too upset that people are buying a console you hate :)

*wipe tears*

n4rc1561d ago

Had my x1 ordered since e3 along with 2 coworkers (we went on lunch Lol)

Don't be upset.. Lol

Az1mov1561d ago

Well good news, at this rate it will be sold out in no time, sparing so many people from making a huge mistake acquiring a piece of hardware that might turn against them in the near future, meaningless spring updates or integrating more ads in your X1 dashboard although you're a gold subscriber (BTW the other day I found a shower gel ad in the my 360's dashboard can you believe that? for Lynx/axe depending where you live)people will be disappointed that's the future I'm reading ;)

Studio-YaMi1561d ago (Edited 1561d ago )

Can I have your crystal ball Foxgod ? I want to know if it will show me the future too !

It's not fair that ONLY you have a way to know the future ! :(

Sitdown1561d ago

So you look past every other post that reports that it will not happen to comment on Foxgod because they stated it would.........classic.

HarryMasonHerpderp1561d ago

Hey I'm not sad at all, I hope you guys have a great time with your Xbox One. I actually think it has some decent games on there. Tens of millions sold in one year though? come on that's never going to happen.

n4rc1561d ago

well... lets be real here..

tens of millions in marketing terms is 10,000,001. lol

but its entirely possible to sell 10m first year for both... gaming is only getting bigger imo..

its too early to do the math.. but overall console sales are up im sure even if they are evening out.. like 260m this gen?

torchic1561d ago


not even Sony will sell 10m PS4s in 12 months. they might, but history tells us otherwise.

Xbox One will be lucky to sell half of that.

thrust1561d ago

Funny how you say not even Sony can sell that many, hahahaha

No_Limit1561d ago (Edited 1561d ago )

Mine reserved with 9 games at launch. can't wait!

HugoDrax1561d ago (Edited 1561d ago )

Damn! hahahaha, and I thought I was doing something. So far my household will contain at launch.

1-XB1 console (Myself)
2-XB1 console (Nephews) although I'm a bit upset at MS taking away my family gold account, so now I have to pay $80 a year for two accounts instead of four.
3- Dead Rising 3, FIFA14, Forza 5, Watch Dogs, Killer Instinct (Myself)
4-COD:Ghosts, Battlefield4, AC4 (Nephews)
5-Extra XB1 controller (Myself)
6-PS4 day one (Myself)
7-KILLZONE (Myself)

Gamer6661561d ago

2 X1's reserved, but I'm buying all my games digitally now!

christocolus1561d ago


same here... i actually believe they can pull this live alone will pull in new users..halo and titanfall too..just ignore the fbs in another xbox insecure bunch they are...

Clarence1561d ago (Edited 1561d ago )

It's M$, and Xbox fans that are insecure.

The moment that M$ announced the Xbox 1 and its policies, M$ has been lying and back peddling. Lies and coverups all summer long. It's like watergate all over again.

Mehdi with his remote in his pocket.

Lying Larry BF4 running on Xbox 1 but not really.

Albert I don't know who this guy talking about the PS4 is more powerful
I've never heard of him.

Yeah we're really insecure.

DragonKnight1561d ago

"xbox live alone will pull in new users."

No it won't. Xbox fans may be gullible enough to think paying for free services and ads is a value, but no one else is.

DeadlyFire1561d ago

10 million is possible. 15 million is possible. 20 million is not likely. Considering PS4 hype I expect 1box to top out at 10 million while PS4 takes 15+ million in the first year. :)

DJMarty1561d ago

@Foxgod - Your a MUG.

PAYBOX ONE is a RIPOFF at $499 + Cable fees + Online Gaming Fees. Getting damn expensive to watch TV(which I do for Freeeee using my PS3)


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CocoWolfie1561d ago

to be honest the amount of things they say, from minecraft being an exclusive, to fifa being only available with day one editions weeks after the announcement, i hope this is not true, they dont deserve that many sold.. js :/