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Submitted by Lavalamp 814d ago | interview

Nintendo faces 'path to irrelevance', says Atari founder

Nintendo, whose latest console has sold poorly, could be on a "path to irrelevance", the founder of legendary games company Atari has said. (Industry, Nintendo, Nolan Bushnell)

Donnieboi  +   814d ago
Whoa. Dem's fighting words.
zeal0us  +   814d ago
Nolan still believes Nintendo only cater to kids. I recall him saying no over the age of 8 would play the 3DS.
HammadTheBeast  +   814d ago

Under 15 is primarily the audience.
KonsoruMasuta  +   814d ago

Re: Revelations
Senran Kagura Burst
DOA: Dimmensions
Shin Megami Tensei
Re: Mercenaries

Yeah, this handheld is for nothing but kids...../S
#1.1.2 (Edited 814d ago ) | Agree(11) | Disagree(20) | Report
RyuCloudStrife  +   814d ago
Nintendo has been irrelevant for 7+ years.
NexGen  +   814d ago
Nolan knows though...he's been irrelevant for years and quickly lost any advances he made in the industry to Nintendo.

Back then, nintendo literally smushed them out of existence and took over what failings Atari left the industry in. Nintendo turned it around to be what we have today....of course, Sony and MS did their share as well.

Bottom line, back in the early 80's, Atari was already irrelevant and Nintendo saved the industry.
slivery  +   814d ago
Saved the industry? No. I agree with everything else you said but that, the industry wasn't dying just because one system failed and one system started. There were also other successful systems along with PC games that existed, Nintendo definitely did not "Save the industry" of gaming.

No industry in this world is saved by one product alone. Its a movement of peoples ideas altogether that change an industry. Look at the history of just about anything we use today. It never started with just one thing or one idea, it is always a collaboration of ideas put together through time that eventually bring on a new era of advancements.
#1.2.1 (Edited 814d ago ) | Agree(4) | Disagree(10) | Report
NexGen  +   814d ago
That is some great philosophy there, but that's not what happened. The video game "fad" was heading the way of the hula hoop until Nintendo came around and not only brought the industry back from the brink of bankruptcy, but to never before imagined heights.

Were it not for that save, you would probably be gaming on a pc, as consoles would not exist.
Baka-akaB  +   814d ago
Dude the market crashed back then period . When the whole ET and Atari meltdown happened , investors that were very much needed to take the next step went scaredy cat , folded for over two years .
Games that were released at 40$ were sold in bins at 2 ...

Activision itself only survived because that's when Kotick's group bought them out . Even with pc gaming they were dying out

While not alone out there , it was still the NES' success that brought the gaming industry back
#1.2.3 (Edited 814d ago ) | Agree(1) | Disagree(0) | Report
ShaunCameron  +   812d ago
@ slivery

Yes, Nintendo saved the industry. Just ask Trip Hawkins.
SilentNegotiator  +   814d ago
Atari...they know from experience.
NatureOfLogic  +   814d ago
*grabs popcorn* Shi* storm incoming in 5...4...3...2.......

OT: Nintendo won't become irrelevant as long as they have the handhelds on lock. They can easily recover from WiiU.
Enemy  +   814d ago
Lol says the irrelevant Atari.
ape007  +   814d ago
bad blood can carry on for a very very long time xD
Axonometri  +   814d ago
Atari will always be great in my mind... When I was 10.
Funny how Nintendo doom and gloom stories never cease yet they are always sitting on top of sales reports.

No I am not a Ninty fanboy.
ape007  +   814d ago
ain't that the truth
SpiralTear  +   814d ago
"Mr Bushnell said Atari had been 'abused by corporate charlatans' after a 'glorious beginning'."

That sounds very grudgy and pretty immature. Also, Bushnell uses the "i" word when saying that Nintendo's handheld success won't last.
Heisenburger  +   814d ago
They should really avoid the... *looks left* *looks right* pitfalls of irrelevancy.

#5 (Edited 814d ago ) | Agree(10) | Disagree(2) | Report | Reply
BosSSyndrome  +   814d ago
im gonna hit you.
Heisenburger  +   814d ago
Is that so?
SkullBlade169  +   814d ago
Atari should know all about the path of irrelevance from all they learned during the life cycles of the 5200, 7800, Jaguar and Lynx.
Parapraxis  +   814d ago
This is true, so maybe Nintendo/diehard Nintendo fans should actually take note.
SkullBlade169  +   814d ago
I dunno, if anything I compare the Wii-U to Sega's Saturn.

It's a failure compared to the previous console but they still have room to make a comeback, hopefully they don't do an Atari or Sega by releasing multiple failures in a row as that will what will get them.

Even if Wii-U ends up being a proper failure, I think Nintendo is smart enough to come up with something better next time.... hopefully.
Parapraxis  +   814d ago
Only in the home console space, they pretty much have the handheld market on lock down.
R00bot  +   814d ago
I think that even if the Wii U, and the console after that, and the one after that all fail, as long as Nintendo has their thriving handhelds they will keep trying on the home console market.

But we shouldn't be talking so far ahead, the Wii U has barely begun it's lifecycle, I'm pretty sure it's best days are still ahead.
ICANPLAYGAMES2  +   814d ago
Ouch...and he is still reeling from the butthurting, when will it stop? I would feel sorry for you Mr. Bushnell, but you know, them's the brakes.
RiPPn  +   814d ago
Wii U == Jaguar, truthfact thanks Atari.
Munnkyman  +   814d ago
Jaguar first year sales was 100,000 lol. Wii u hasn't hit is first year yet and sits close to 4 million. So its not the same
R00bot  +   814d ago
Indeed, the Wii U is doing nowhere near as bad as everyone thinks it is.

And they haven't even released Zelda, Mario 3D World, "X", Mario Kart, that Yarn Yoshi game, or any of the other games they have in the works for the Wii U.
RiPPn  +   813d ago
lol I'm getting disagrees for a clearly sarcastic jokey comment, are there that many thick n4g readers?
Kuse  +   814d ago
Truth hurts..
LOL_WUT  +   814d ago
Yup a lot of fanboys are going to get butthurt over this lol ;)
Misaka_x_Touma  +   814d ago
dang he still mad about Nintendo living and Atari not.
tiffac008  +   814d ago
Well it was Nintendo that pushed them to irrelevancy after all. lol!
Baka-akaB  +   814d ago
Well only after they committed suicide ... It was they own market to loose , and they kickstarted their own market crash
#11.2 (Edited 814d ago ) | Agree(0) | Disagree(0) | Report | Reply
D_RoyJenkins  +   814d ago
He has a point, ever since Sony entered the gaming industry (and eventually MS) Nintendo has lost market share. As long as the majority of gamers are mature adults Nintendo will continue into decline.
Brucis  +   814d ago
I'm a mature adult and I enjoy many of Nintendo's games, both the 'mature' and 'kiddy' ones. What, exactly, are you implying?
D_RoyJenkins  +   814d ago
I'm not implying anything. The facts are the majority of mature adults game on PC, PlayStation or Xbox. Those who game on Nintendo platforms are the minority
Brucis  +   814d ago
And who says that 'mature adults' don't also play on Nintendo systems? My younger brother is 16 now and, while not an adult, he is more mature than most adults I meet playing games. So what does he spend most of his time on? Either playing on his PC he built or his 3DS. I have all 3 current gen consoles, a 3DS, and a PC. I spend most of my time playing on my 3DS. Something as vague as 'mature' doesn't really enter the equation when it comes to what games people like as people are capable of enjoying 'mature' games and 'kiddy' games regardless of age.
D_RoyJenkins  +   814d ago
I never said they don't, I said those that do are the minority. And you're using anecdotal evidence
KonsoruMasuta  +   814d ago
You're implying that all gamers are those mature adults.

You're forgetting who really buys games. There are millions of little Timmies who will be asking mommy for a new gaming system. Little Timmie's mom isn't going to buy him games aimed at mature adults.

There are millions of moms who are looking for something family oriented that the whole family can enjoy. They won't be buying those games either.

This is the market Nintendo tries to tap.
#12.2 (Edited 814d ago ) | Agree(3) | Disagree(5) | Report | Reply
D_RoyJenkins  +   814d ago
Where did I say all gamers? I said most. MOST
_QQ_  +   814d ago
"As long as the majority of gamers are mature adults." Lol
LOL_WUT  +   814d ago
He hit a nerve there huh? ;)
DoctorJones  +   814d ago
Well he certainly wasn't talking about you LOL_WUT.
R00bot  +   814d ago
Most gamers aren't mature adults.

And Nintendo will keep trying with the console business as long as they have their thriving handhelds.

Why? Because Pokemon.
ShaunCameron  +   812d ago
<As long as the majority of gamers are mature adults>

Correction: As long as the majority of gamers are fratboys and 40-year-old-virgins, the industry will always be looked at as joke by the people it's trying so hard to win acceptance from. The movie industry and the general public.
D_RoyJenkins  +   814d ago
Wrong post
#13 (Edited 814d ago ) | Agree(0) | Disagree(2) | Report | Reply
TURKEYonWH3AT  +   814d ago
PEOPLE! One failed console (WiiU won't fail BTW) is NOT going to be the END of Nintendo. Have we all forgotten the AMAZING franchises that Nintendo has? And that the BEST SELLING CONSOLE is a NINTENDO CONSOLE (3DS)? Nintendo is also STILL getting great sales on the first Wii. Nintendo is over 100 years old, The WiiU could stop all sales right now and Nintendo would be fine. They are rich. As long as they have the rights to the amazing line up of IP that they have they will be fine. And did we all forget that one of the most anticipated games of the year is a Nintendo title? Pokemon X and Y? People need to relax. Nintendo will be fine. My God t
It's crazy how people here one bad thing and assume its the beginning if the end lol
AceBlazer13  +   814d ago
um the 3ds sales are every ds model ever released added together so yh of course it'll rack up more counts. 3ds alone is probably around the 50mil mark. ps2 is best selling system with 150mil by itself.
Subzero200  +   814d ago
that only because they had 12 reversions of the same system.
R00bot  +   814d ago
3DS sales are not every single DS model put together.

If they were then Nintendo would be claiming that the 3DS has sold over 200 million.

The 3DS had outsold the PS3 in Japan only a year into it's life (2012). It's doing OK I think.
AceBlazer13  +   814d ago
if you so much as google this information you would see how wrong you are.
DoctorJones  +   814d ago
The PS2 had 3 revisions, should we only count each revision as individual sales as well? We could split them up and see which sold what yes?
TURKEYonWH3AT  +   814d ago
BTW what room does Atari have to talk? Just cuz they were one of the founding fathers of gaming doesn't mean they are the best ever. That's like saying the first computer is better and more reliable than modern computer systems for the sole reason that it came first. GTFO
Projekt  +   814d ago
Since when does a company have to be the 'best ever' in order to have something meaningful to contribute? If anything, Atari's experience with over-confident (but ultimately doomed) console releases puts them in a good position to impart wisdom, in case history repeats itself.
deadfrag  +   814d ago
Nintendo have yet to release the major bombs and the fanboy audience and crap journalism is already dooming the system,every time i see this kind of news i have a big laught inside myself.And has not pass one year yet from release.
#16 (Edited 814d ago ) | Agree(3) | Disagree(3) | Report | Reply
AceBlazer13  +   814d ago
well if atari of all things says your gonna become irrelevant you best get your act together . lol atari
Subzero200  +   814d ago
"Nintendo faces 'path to irrelevance"

yeah coming from the company who brought us e.t
#18 (Edited 814d ago ) | Agree(6) | Disagree(1) | Report | Reply
R00bot  +   814d ago
Are they still angry that Nintendo beat them at their own game?
Kalebninja  +   814d ago
woah woah i dnt know what ppl are sayin bout 3ds just for kids everyone i know with a 3ds is at least 16 except for like 1 person you guys just like to say shit and nintendo isnt going to be irrelevant the 3 major companies wont fall unless something crazy comes outta the blue
lodossrage  +   814d ago
That's funny coming from Atari's founder
Considering that Nintendo were the ones that made THEM irrelevant.

But then again, being one that experienced it first hand, they may know what they're talking about.

Still though, it's very nervy of him to talk at all on this matter all things considered.
mpnothanks   814d ago | Spam
TongkatAli  +   814d ago
As long as Nintendo remains its beautiful colorful self .......... never ever Atari guy.
#23 (Edited 814d ago ) | Agree(3) | Disagree(1) | Report | Reply
tweet75  +   814d ago
nintendo may not have consoles in decades to come but mario and zelda games will still be revelvant timeless gaming greatness
YoungPlex  +   814d ago
Says the guy that got taken out by Nintendo, wonder if Sega agrees since they're putting 3 exclusive Sonic title on Nintendo's console and handheld.
tiffac008  +   814d ago
This is coming from the founder of the company that almost killed the entire industry...

Yup, credible. I mean he should know what irrelevant means. lol!
mydyingparadiselost  +   814d ago
The Jaguar and the WiiU are no where near in the same boat. They're not even in the same ocean! Atari was still failing from previous consoles, released a system more powerful (kind of) than the generation it was competing with but also with a ridiculous price and a REAL lack of anything worth playing outside of AvP. They also released the ridiculous cd drive add on and made the whole console difficult to program for. There is very little to compare between the N and Atari.
AKR  +   814d ago
I love it how people love to declare doom on Nintendo when:

* They've only had one failed console in history - and that was the Virtual Boy. Hasn't happened since.

* Even though the N64 and GCN didn't sell incredibly well, Nintendo STILL turned a profit (which is all that matters, really)

* Nintendo isn't just the oldest video game company still in existence, it's also the one with the biggest profits (

* Nintendo has influenced a lot of their rival's newest devices (Xbox Kinect & Smartglass - PS3 Move & PS4-Vita Integration)

* The 3DS was in a worse position than the Wii U, but after it's price drop and the release of major first-party titles ~ it's been topping charts ever since.

....Haters can continue to hate as much as they want, but Nintendo isn't going anywhere soon. Even if the Wii U does "fail" - that wouldn't put any huge dent in their profits. Nintendo could lose money for years and still survive.
ShaunCameron  +   812d ago
It's amusing to hear it from a guy whose company he founded epitomized irrelevance, not to mention caused the industry crash.

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