40°
Submitted by gamerlive 376d ago | article

AmEx Adds Legitimacy to eSports

The A List Daily - American Express is the first blue chip company to enter the eSports arena with sponsorship of the League of Legends Championship Series (LCS) and a new Riot Games credit card. Electronic Sports, or eSports, has been riding the success of Riot Games’ League of Legends over the past few years. Thanks in part to the explosion of live streaming through Twitch and the global appetite to watch pro gamers compete, and even practice, playing the world’s number one game, Riot has attracted a major sponsor in American Express. And more are sure to follow as the company has over 32 million active players. (Culture, eSports, League of Legends, Riot Games)

jagiii  +   376d ago
AmEx is just the beginning for eSports sponsorships for LoL.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

New 2D Action Platformer Emily Seeks Funding

23m ago - Hardcore Gamer: Once, Emily was just the daughter of an esteemed scientist. That was before a pan... | PC
40°

Fable 3 Retrospective Review

37m ago - Joe Yang: "Fable 3 attempts to recreate the Sword of Damocles with a plastic sword. And, well, it... | PC
40°

IMO: Objectivity in game journalism only exists to a degree

49m ago - With #GamerGate still going relatively strong, the cries for objectivity continue. I (Andrew Otto... | Culture
30°

Mix Your Genres With Poof Vs the Cursed Kitty (Review) | Twinfinite

1h ago - A look at Arkedo and Neko's indie action/tower defense Poof vs the Cursed Kitty, available now on... | PC
Ad

Celebrate the new TV season with Filmwatch

Now - With the 2014-2015 TV season right around the corner, come join us on Filmwatch as we celebrate and give all you TV lovers something to enjoy! | Promoted post
40°

First-print copies of Final Fantasy Explorers include original Final Fantasy, demo announced

1h ago - A Final Fantasy Explorers downloadable demo will hit the 3DS eShop in Japan ahead of the game’s D... | 3DS
Related content from friends