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Submitted by gamerlive 541d ago | article

AmEx Adds Legitimacy to eSports

The A List Daily - American Express is the first blue chip company to enter the eSports arena with sponsorship of the League of Legends Championship Series (LCS) and a new Riot Games credit card. Electronic Sports, or eSports, has been riding the success of Riot Games’ League of Legends over the past few years. Thanks in part to the explosion of live streaming through Twitch and the global appetite to watch pro gamers compete, and even practice, playing the world’s number one game, Riot has attracted a major sponsor in American Express. And more are sure to follow as the company has over 32 million active players. (Culture, eSports, League of Legends, Riot Games)

jagiii  +   541d ago
AmEx is just the beginning for eSports sponsorships for LoL.

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