This Isn't The First Time Microsoft Aired a Console Ad Without Games

People have been brutally criticizing Microsoft for airing an Xbox One commercial without showing any videogames.

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Muerte24941559d ago

though. That's primarily direct at gamers?

NatureOfLogic1559d ago

You're first console commercial and you don't show the console or games? *scratches head* MS focus is clearly not on games.

AngelicIceDiamond1559d ago

Well its an Xbox. People know what it is and what they're buying.

I criticized it little myself, but it makes sense to advertise its NFL capabilities seeing how the first kick off was last night.

Plus this is not the only advertisement you'll see come launch trust me.

malokevi1559d ago



I see games that I like. I think that's pretty much all that matters.

Mass appeal is a good thing, me thinks.

nukeitall1559d ago

Looks at MS games: Forza 5, Ryse, Dead Rising 3, Titanfalls, Quantum Break and so on.

Looks at competition: indies, indies and more indies.

Looks at both MS and competition gaming features and sees MS matches everything and adds SmartMatch, SmartGlass, dedicated servers, the cloud and so on.

...but hey, let's focus on the ad. MS is clearly not focusing on gamers!

malokevi1559d ago

"People have been brutally criticizing Microsoft for airing an Xbox One commercial without showing any videogames."

Oh, really? Quelle grand suprise!

People are obviously bored. Who cares? I thought the commercial was nifty! Some crazy camera angles.

Godmars2901559d ago

How odd is that MS repeated the exact same "mistake" they did with the first XB1 presentation? How much does it say about their thinking or how much their original intent has changed in light of all the reversals.

GryestOfBluSkies1559d ago

i think this and their other recent comments (drm was 'ahead of gamers', for example) suggest that they still believe in all of their original policies. they only changed these things because of pre order numbers.

rainslacker1559d ago

The commercial in question was aimed at people who watch football. They were marketing it not to gamers, but football fans.

While I question their focus overall, this particular ad was meant to reach the audience that was watching it.

OTOH, Sony did have a GOW ad for the online SuperBowl broadcast.

Godmars2901559d ago

Think about that. Sony, who makes games and sells a game system, bought ad time during the Superbowl to sell a game. Whereas MS did an ad to let people watching football know that they could watch football, talk to friends via skype and run a fantasy football league, via their media center.

rainslacker1559d ago

I don't really need to think about it. It has not gone unnoticed by me that they seem to have a overly zealous fetish for being primarily a media box that also plays games, instead of the other way around.

My point was though that they want to get those football watchers on board. The reason for this is probably because that market is very lucrative, and MS seems to want a piece of all the pies.

It's not a bad strategy overall, just not terribly appealing to me. For our part, as gamers, we don't care about what MS has to offer, but it is in MS best interest to advertise those features to people that do care about them.

Godmars2901559d ago (Edited 1559d ago )

And the problem with *THAT* is that MS has a history of not developing games. Of spending more money, far more, and advertising and exclusives which often turn out to be limited. Even their indie push was more about generating "content", stuffing their library with titles for the sake of stuffing it with titles, than making new much less quality IPs.

So then the issue at once is if this NFL thing does bring in NFL viewers, where will MS's attention go to? Nevermind that this is another example of how their attention is limited.

At the very least you have to admit that, yet again, MS have opened themselves up to ridicule. It also says something that, when looking at the launch line-ups of both systems, the games don't present a "casual" face to the general consumer or anything new or different from what's come before.

negative1559d ago ShowReplies(2)
sAVAge_bEaST1559d ago (Edited 1559d ago )

They paid big bucks for the NFL -Marketing- partnership,. -dat casual crowd.

EXVirtual1559d ago (Edited 1559d ago )

It's not even that they showed an ad that was solely about multimedia. Sony has done the same thing I believe.
It's that it's the first commercial for the XB1. It completely shafts gamers. It really shows what they want the XB1 to be first and foremost: A multimedia hub. And because of that, I think that the number of exclusives coming out for the XB1 will lower massively in about 2 years.
@corvusmd, it isn't fanboys just filling the place with bad XB1 news, it's because of the fact that there has been a pile of nothing but bad XB1 news and very little good news. On the PS4 side, there has not been that much bad news, almost next to none. It is reasonable to say that MS repeating the mistake of the initial reveal. It wouldn't even be that bad if they showed both the multimedia and games, but there were no games. Zero. And again, this is the first commercial.
@mars290, the point is there were NO games.

corvusmd1559d ago

Sony has, they do it all the time actually...I posted some links yesterday, but the bottom line is these fanboys are just looking for anything to talk trash about the XB1 for. They don't care if it's reasonable or not, they just want to fill the internet with bad news about the XB1 cause they are feeling the pressure now and have staked their entire online persona on PS4 crushing XB1...and if it doesn't...they have to admit they were it's all about the Smear campaign.

Godmars2901559d ago

Yes. Like this one:

Or this one:

Or this one:

And who could forget this one - sackboy version:

Overall point: when they talked about media, they talked about everything else. It wasn't just about one and one thing only.

That commercial says that the XB1 is an NFL viewer which has apps which help you watch the NFL.

nukeitall1559d ago


"That commercial says that the XB1 is an NFL viewer which has apps which help you watch the NFL."

It is called targeted advertisment. Nothing wrong with advertising the most appealing thing, you know NFL viewer, to NFL viewers!

Whoaa... what a revelation and not a total conspiracy theory by a known Sony fangirl!!!

hop3lessfray1559d ago

I feel like both consoles are designed to be that. Microsoft hasn't been shy about it (All in One). Sony has done a better job of catering towards the gamer audience while eventually reminding people briefly at E3 that they're Sony and can offer a shit ton of music, movies, and television shows.

Hicken1559d ago

Bubbles for well said. That's really the bottom line. Rather than spending a bunch of time on it, Sony just reminds people from time to time.

rainslacker1559d ago (Edited 1559d ago )

Is it really necessary to advertise to gamers on TV right now. If it's not available right now, or within a couple weeks, why try to get the regular gamers to buy it. Besides right now GTAV is on everyone's mind, not to mention the other rather high profile games that have come out recently.

We already know almost everything about it, and most of us have made a decision. It would be a waste to spend a lot of money on us right now when a press release will achieve the same thing.

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