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40°

Nintendo is Competing (and Winning) Against Itself this Holiday

CCC Says: "After Nintendo’s abrupt reveal of its new 2DS handheld, I penned a little piece covering a few gripes with the system—most notably, that it’s a pragmatist’s worst nightmare, and Nintendo should worry less about its handheld line and more about its console standing. Interestingly, Nintendo has since clarified its intentions with the 2DS, with Nintendo of America President Reggie Fils-Aime stating (reported by ShackNews) that the 2DS is explicitly targeted to “very young kids: five, six, seven years old.” With this in mind, coupled with a number of unexpectedly positive hands-on reviews of the system (GameInformer’s is quite good), I owe the 2DS an apology. It may be an entirely needless system, and one with a strangely ad hoc marketing strategy behind it, but the little blue gaming cheese wedge is a sound idea that stands to line Nintendo’s pockets this holiday season."

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