Microsoft may make a "low margin" on the sale of Xbox One hardware at launch, the platform holder has revealed, stating that as with Xbox 360, it will continue to drive down price as the cost of manufacturing lowers.
"The strategy will continue which is that we're looking to be break even or low margin at worst on [Xbox One], and then we make money selling additional games, the Xbox LIVE service and other capabilities on top," said Microsoft's IEB CVP of marketing and strategy Yusuf Mehdi, speaking at yesterday's Citi Global Technology Conference.
"And as we can cost reduce our box as we've done with 360, we'll do that to continue to price reduce and get even more competitive with our offering."
Strange. Sony stated they won't be losing much money at all when they launch. Micro says the same, or even a profit.
Nintendo has been selling at a loss since launch, just announced a price drop and now are losing even more money on each console sold.
What was going on at Nintendo that Sony and Micro could make these two much more feature rich, more powerful machines and still be in a better position to make a profit. Hhhmm....
Simply can't wait to own my X1 and play some Dead Rising 3 :-)
Especially when people pick up that headset adapter and play and charge kit for their controller and any extra controllers they want also. Its extra money they simply would not have made if they were bundled in with it for €500
No it won't.