Ubisoft wants Tom Clancy's The Division to be "potentially limitless", but there is an endgame

OXM:A quick update on Tom Clancy's The Division, that opulently raggedy always-online shooter with the fancy holographic bracelet. Ubisoft Massive's Ryan Bernard has suggested that the Xbox One and PS4-bound title will keep fans busy long after the storyline (which we're still mostly in the dark about) has rolled to a stop, thanks to a steady diet of dynamic events.

[dirigiblebill]

What does "potentially limitless" translate to in $$$?

[nick309]

Alot of dlc

[MWong]

Agreed, I can see a lot of DLC on this game. I think we might also see an expansion or 2 for the game also. I can't wait to see new game play footage and some more details, but I loved what we saw at E3 more than AC4 & WD.

[JsonHenry]

I was thinking more along the lines of open world with randomly generated quests kinda like the old Elder Scrolls games.

[MizTv]

I was thinking the same thing
Maybe add new city's like Boston or DC in the future
But so far I like what I see

[ATi_Elite]

potentially limitless = "We want to MILK it to DEATH"

[medman]

This game is going to be the end of my social life.