Public relations, by definition, exists to manage the flow of information relating to, public opinion of, and to answer questions on, a particular product. Relating to video games, PR aims to generate as much hype and positive feeling prior to release as possible, giving a game the best possible chance of selling well when it's released. This week EA endured a public relations nightmare when Rock Band's European release date and pricing was confirmed. The Internet exploded, sending shock waves cascading across the virtual sea that makes up the web like a tsunami. Why? Because, once again, Europeans are being ripped off when it comes to video games. Or are they?