In today's Financial Times, Riccitiello now makes his opinion on Hollywood known. He thinks that power in entertainment is shifting away from the studios to games companies. "The buzz in Hollywood, which I heard from some Hollywood folks... is people are worried whether Iron Man the movie is going to get killed by Grand Theft Auto the game. I don't think I've ever heard of that before... There is more interest today from Hollywood to make movies out of our games than there is interest in our industry to make games out of their movies. There's a big reset happening now," he said.