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180°

Nvidia Make It Or Fake It – The GPU Wars

HardwarePal : NVidia and AMD (previously ATI) have been battling the GPU market for years. NVidia always seemed to make the fastest single GPU cards while AMD (ATI) has managed to cover middle and lower segments of the GPU value for money category .

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africanos233888d ago
ala_7673888d ago

I am happy with the console wars...

UltimateMaster3888d ago (Edited 3888d ago )

I'm sick on console wars.
Just get a PS4, and other consoles if you want to.
AMD only had the advantage in getting the console market because they had the CPU as well as the GPU and they could make it significantly cheaper than going Intel+NVIDIA.
NVIDIA will be doing CPUs, the NVIDIA Shield is a good example and the CPUs will be released in 2015 from what I heard.
I would really want to see a generation of console where 1 console has AMD, another has NVIDIA and the other has Intel, because Intel is working on GPUs as well.

Angeljuice3888d ago

" I would really want to see a generation of console where 1 console has AMD, another has NVIDIA and the other has Intel, because Intel is working on GPUs as well."

Now that would be *really* interesting, but would cause WWIII on the n4g forums, it's bad enough when they all use the same company. It would produce some big differences in architecture though, the thought scares me slightly.

Miskonius3888d ago

With Intel's CPU's consoles would costs at least 50% more...

awi59513888d ago

NO amd won because they dont cheat console makers. Microsoft hates nividia because they charged them 110 dollars for the GPU in the xbox no matter the cost savings. When the cost of the xbox GPU hit like 10 dollars to build nividia still charged microsoft 110 dollars for it.

ANd they tried to make sony and microsoft sign the same crappy deal this gen thats why they are locked out of the console wars. Its not profitable for nividia because console makers have gotten smart and wont let Nividia rape them anymore with their contract foolishness.

Miskonius3887d ago

@awi5951

Do you have something to support that claim that Nvidia charged Microsoft and Sony $110 for a chips that cost only $10?

awi59513887d ago (Edited 3887d ago )

@Miskonius

Yeah microsoft and the wallstreet journal microsoft announced that they had to kill the first xbox early because of this bad deal they couldnt even drop price to compete with the PS2. Its called history look it up. They got locked into a same bad deal for the first xbox hard drive as well. Companies reaped the profits of lower production cost and microsoft was left out to take all the hit. So Thats why there will never be a nividia card in a xbox. Also AMD lets the console makers own the cards so they reap the profits of lower production costs.

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africanos233888d ago

Whatever wars there are its good for us consumers , better prices :)

africanos233888d ago

The 7990 is out for under $700, sometimes under $600 with rebates, while the Titan and Gtx690 are still at $1000. I think they will have to drop prices or see there profits and sales dive.

cunnilumpkin3888d ago (Edited 3888d ago )

except the xbox1 and ps4 "wars" are as boring as coke vs pepsi

they are so close that the differences are negligible

now pc vs xbox1/ps4 is fun, because its like Bugatti Veyron vs ford fusion

JsonHenry3888d ago (Edited 3888d ago )

We need the PC vs PC wars so that by the time the new console generations ends we have the fruits of competition (Nvidia/Intel/AMD) to pick from to make the best new console possible.

Seriously, if it wasn't for PC's manufacturers trying to beat each other imagine what
little advancement there would be in between consoles. You would not see the improvements in hardware, software, or middleware if it wasn't for these companies fighting to be the best in the PC gaming realm.

ChickeyCantor3888d ago

They are called benchmarks.

Angeljuice3888d ago

@cunnilumpkin

Did all PC owners buy a dual titan system over night then (without telling me?)
PC is not a set system so to use your own analogy, PC is equal to anything from a 50cc moped to a Lamborghini Veyron. The average PC is a lot closer to next gen consoles than you would care to admit (probably slightly less powerful).

cunnilumpkin3888d ago (Edited 3888d ago )

no, a $200 gpu STOMPS ps4/xbox1

heck a GTX 560 crushes both of them and it is a low-mid spec, 3 year old card that you can get used for under $100

lonesoul653888d ago

Angel is right. If you look at PC gaming statistics...most people game on laptops still which is pretty damn surprising to me. That is why there are so many graphic settings still in PC games...to fit the range of users. Titan, 690, and even 780 users are a SUPER small share of the market. I would guess that the "average" PC out there is more comparable to the 360/PS3 or less.

Sorry to say it...but we are the elite few.

awi59513888d ago

@lonesoul65

Thats not true the used market in PC is huge and alot of people buy cards on ebay and amazon for a great deal. I just sold dual 6870's 2GB last month because im upgrading that will make a guy a nice little system. I played BF3 multiplayer on ultra on those cards at 1080P

fossilfern3888d ago

"NVidia always seemed to make the fastest single GPU cards while AMD (ATI) has managed to cover middle and lower segments of the GPU value for money category"

Rubbish it's a back and forth battle

wtopez3888d ago

If the new AMD R9 GPU is actually faster and cheaper than a Titan, I imagine (or hope) that Nvidia will answer aggressively with price drops. If the 770 drops to $300 and the 780 drops to $450 or $500 Q4 2013 will be a very appealing time to do some upgrades. Also this is only this year. It seems the poor consoles will be completely obliterated in terms of power in around two years.

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100°

Make your next GPU upgrade AMD as these latest-gen Radeon cards receive a special promotion

AMD has long been the best value option if you're looking for a new GPU. Now even their latest Radeon RX 7000 series is getting cheaper.

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Father__Merrin2d ago

Best for the money is the Arc cards

just_looken2d ago

In the past yes but last gen amd has gotten cheaper and there new cards are on the horizon making 6k even cheaper.

The arc cards are no longer made by intel but asus/asrock has some the next line battlemage is coming out prices tbd.

Do to the longer software development its always best to go amd over intel if its not to much more money even though intel is a strong gpu i own 2/4 card versions.

330°

Nvidia DLSS 3.7 drives a further nail in the coffin of native performance

Nvidia DLSS 3.7 is the latest update to the long-running AI upscaling technology, and it further shows native performance doesn't matter.

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DustMan12d ago

I think hardware development is at a point where they need to figure out how to draw less power, These beefy high end cards eat wattage, and I'm curious if using DLSS & AI in general will lower the power draw. It would seem like the days of just adding more VRAM & horsepower is over. Law of diminishing returns. Pretty soon DLSS/FSR will be incorporated into everything, and eventually the tech will be good enough to hardly notice a difference if at all. AI is the future and it would be foolish to turn around and not incorporate it at all. Reliance on AI is only going to pick up more & more.

Tapani11d ago (Edited 11d ago )

DLSS certainly lowers power consumption. Also, the numbers such as the 4090 at 450W does not tell you everything, most of the time the GPU stays between 200-350W in gameplay, which is not too different from the highest end GPU of 10 years ago. Plus, today you can undervolt + OC GPUs by a good margin to keep stock performance while utilizing 80% of the power limit.

You can make the 4090 extremely power efficient and keep 90% of its performance at 320W.

However, in today's world the chip manufacturing is limited by physics and we will have power increases in the next 5-10 years at the very least to keep the technology moving forward at a pace that satisfies both businesses and consumers.

Maybe in 10 years we have new tech coming to the markets which we are yet to invent or perhaps we can solve existing technologies problems with manufacturing or cost of production.

On the other hand, if we were to solve the energy problem on earth by utilizing fusion and solar etc. it would not matter how much these chips require. That being said, in the next 30-40 years that is a pipedream.

MrBaskerville11d ago

I don't think fusion is the way forward. It will mosy likely be too late when it's finally ready, meaning it will probably never be ready. Something else might arrive before though and then it becomes viable.

Firebird36011d ago

We need to stop the smear campaign on nuclear energy.
We could power everything forever if we wanted too.

Tacoboto12d ago

PS4 Pro had dedicated hardware in it for supporting checkerboard rendering that was used significantly in PS4 first party titles, so you don't need to look to PC or even modern PC gaming. The first RTX cards released nearly 6 years ago, so how many nails does this coffin need?

InUrFoxHole12d ago

Well... its a coffin man. So atleast 4?

Tacoboto12d ago

PSSR in the fall can assume that role.

anast11d ago

and those nails need to be replaced annually

Einhander197212d ago

I'm not sure what the point you're trying to make is, but PS4 Pro was before DLSS and FSR, and it still provides one of the highest performance uplifts while maintaining good image quality.

DLSS is it's own thing but checkerboarding om PS5 still is a rival to the likes of FSR2.

Tacoboto11d ago

Um. That is my point. That there have been so many nails in this "native performance" coffin and they've been getting hammered in for years, even on PS4 Pro before DLSS was even a thing.

RaidenBlack11d ago

Don't know what's OP's point is either but ... checkerboard rendering was good enough for its time but in terms of image quality its wayy behind what's DLSS 3 or FSR 3 is currently offering.
The main point of the article and what OP missed here is that DLSS 3.7 is soo good that its nearly undisguisable from native rendering and basically throws the "its still blurry and inferior to native rendering" debacle, (that's been going around in PC community since 2019), right out of the window.

Einhander197210d ago

RaidenBlack

DLSS is as i said a different thing from FSR and checkerboard.

But you're talking about FSR 3 which probably is better than checkerboard, but FSR 3 has only started to get games this year, so checkerboard which was the first hardware upscaling solution was and is still one of the best upscaling solutions.

Give credit where credit is due, PlayStation was first and they got it right from the get go, and PSSR will almost certainly be better than it will be given credit for, heck digital foundry is already spreading misinformation about the Pro.

Rhythmattic11d ago

Tacoboto
Yes... Its amazing how many talekd about KZ2 deferred rendering, pointing out the explosions were lower res than the frame itself..
And of course, Then the idea of checkerboard rendering, not being native....
For sure, maybe this tech makes it minimal while pixel counting, but alas, seems performance and close enough , and not native now matters.....
I want to see it run native without DLSS.. why not?

RonsonPL12d ago

Almost deaf person:
- lightweight portable 5$, speakers of 0,5cm diameter are the final nail in coffin of Hi-Fi audio!

Some people in 2010:
- smartphones are the final nain in the console gaming's coffin!

This is just the same.
AI upscalling is complete dogshit in terms of motion quality. The fact that someone is not aware of it (look at the deaf guy example) doesn't mean the flaws are not there. They are. And all it takes to see them, is to use a display that handles motion well, so either gets true 500fps at 500Hz LCD TN or OLED (or faster tech) or uses low persistence mode (check blurbusters.com if you don't know what it means) also known as Black Frame Insertion or backlight strobing.

Also, image ruined by any type of TAA is just as "native image" as chineese 0,5$ screwdriver is "high quality, heavy duty, for professional use". It's nowhere near it. But if you're an ignorant "journalist", you will publish crap like this article, just to flow with the current.

There's no coffin to native res quality and there never will be. Eventually, we'll have enough performance in rasterization to drive 500fps, which will be a game changer for motion quality while also adding other benefit - lower latency.
And at 500fps, the amount of time required for upscalling makes it completely useless.
This crap is only usable for cinematic stuff, like cutscenes and such. Not for gaming. Beware of ignorants on the internet. The TAA is not "native" and the shitty look of the modern games when you disable any TAA, is not "native" either as it's ruined by the developer's design choice - you can cheat by rendering every 4th pixel when you plan to put a smeary TAA pass on it later on. When you disable it, you will see a ruined image, horrible pixellation and other visual "glitches" but it is NOT what native would've looked like if you'd like to honestly compare the two.

Stay informed.

RaidenBlack11d ago

Main point of the article is how far DLSS has come with v3.7 since 2018. If this is what we're getting already, then imagine what we'll get within next ~3 years. Yes parity will obviously be there compared to the then native rendering tech but it'll slowly narrow down to the point it'll be indistinguishable.
Something similar is like the genAI Sora ... AI generative videos were turd back when they were introduced (the infamous Will Smith eating video) ... but now look at Sora, generating videos that just looks like real life.

11d ago
Yui_Suzumiya11d ago

How much VRAM is standard today? My laptop has a 1080p QLED display but only an Intel Iris Xe with 128MB of VRAM. I currently do all my gaming on it but certain titles do suffer because of it. I plan on getting a Steam Deck OLED soon to play the newer and more demanding titles.

purple10111d ago

Maybe better to get a budget gaming laptop and link a dualsense to it

= Portable console with far better graphics than a steam deck! + bigger screen and able to use it for work / etc

170°

Why I'm worried about the Nvidia RTX 50 series

Aleksha writes: "Nvidia has established itself as a dominant force in the world of AI, but I can't shake the worry of what this means for the RTX 50 series."

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Tal16915d ago

Echo sentiment here - I think the way GPUs are going, gaming could be secondary to deep learning. Wonder if the 40 series was the last true generation of GPUs?

Number1TailzFan14d ago

No.. Jensen believes GPUs should stay expensive. Those wanting a top end GPU will have to splash out for it, or play at just 1080p and 60fps or something if you can only afford a low end option.

On the other hand if you don't care about RT or AI performance then there's always AMD that are doing ok at the mid range.

Christopher14d ago

***or play at just 1080p and 60fps or something***

My over 2-year-old laptop GPU still runs fine. I think this is more a reason why GPUs are going to other things in priority, because the market reach for new users is shrinking as more PC gamers focus less on replacing older and still working parts that run RT/AI fine enough as it is. Not to say there aren't people who still do it, but I think the market is shrinking for having the latest and greatest like it has been the past two decades. Problem is we aren't growing things at a rate as we were, we're reaching the the flattening of that exponential curve in regards to advancement. We need another major technological advancement to restart that curve.

D0nkeyBoi14d ago

The irremoval ad makes it impossible to read article

Tzuno14d ago (Edited 14d ago )

I hope Intel takes some lead and do a big dent to nvidia sales

Jingsing14d ago

You also need to consider that NVIDIA are heavily invested in cloud gaming. So they are likely going to make moves to push you into yet another life subscription service.

Kayser8114d ago

NVIDIA will never change their price point until AMD or intel makes a GPU that is comparable and cheaper than them .
it happend before in the days of gtx280 which they changed the price from 650$ to 450$ in a matter of 2 weeks because of rx4870 which is being sold at 380$.

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