Original PS Vita price 'was a tough ask', admits Sony

The original £200+ price for PlayStation Vita "was a tough ask" for consumers given the booming smartphone and tablet market, Sony UK MD Fergal Gara has said, claiming that the price cut announced during Gamescom could help the console "come into its prime".

"Price is part of the equation but I think the landscape it entered is vastly different to that which maybe was imagined when the design process for the device started, in particular the tablet and smartphone and freemium-type models," Gara told VideoGamer last week when asked whether he believed price was the main factor holding Vita back.

"To bring a console out at £200+ and have software at £30, £40, £50 was a tough ask, even if it offered full controls and a superior gameplay experience.

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TimeSkipLuffy1907d ago

I don't think it was that expensive considering how many people are willing to own a brand new mobile phone and pay a really high price tag. Some mobile phones even without memory expansions...

What they should admit though is the money milking by using own memory cards AGAIN! If they have used microSD there would be less hate and more sold games!
The price cut on their memory cards is still not enough. A start, but it should not stop there!

PeaSFor1907d ago

it was a pleasure to buy the PsVita on launch day, the new Lumines:ElectronicSymphony was the only thing it needed to justify the purchase(yeah im a big fan of Lumines)

the 32gb mem card was the painful part of the deal, way too costly at the time(even now, i would like to see a 64gb for 79-89$ and it would be perfect)

GuruStarr781907d ago

Yes, I agree... Thank god it came out around tax time, because with my First Edition Bundle and some games and a 32gb card it cost me over $500!

But it was totally worth it, I've gotten more play outta my Vita than any of my systems (Especially thanks to Soul Sacrifice, Gravity Rush and Uncharted) I'm sure Killzone Mercenary is going to "kill" a ton of hours as I've already spent so many on the beta!

WrAiTh Sp3cTr31907d ago

Sony says one thing and they're fans won't even listen. Wow...

iamnsuperman1907d ago (Edited 1907d ago )

"I don't think it was that expensive considering how many people are willing to own a brand new mobile phone and pay a really high price tag. Some mobile phones even without memory expansions"

True but you have to bear in mind that a phone is much more than a way to game (Vita is a gaming device but does other things poorly which smart phones do really well). It is a life line to most people nowadays. Also contracts make phones initially more affordable. I pay £33 a month (for a 24 month contract) for unlimited texts/minutes with 1GB of data and, at no extra cost, an Xperia Z. £33 a month is fairly manageable for a lot of people. £200 isn't such manageable for one thing at one time (plus cost of games on top of that)

The memory cards were (and in some cases still are) expensive which didn't help but nor did the original Vita price

TimeSkipLuffy1907d ago (Edited 1907d ago )

what you say is not wrong but that doesn't mean you always need the latest model and pay the high price for a certain brand or just because it is the creme de la creme ;D

What I say is that there a lot of ppl out there willing to cash out hundreds of bucks just to have the latest model!

I can Skype with my Vita. Can use Facebook and twitter. Not as good as a mobile phone app maybe but sometimes its enough XD

HarryMasonHerpderp1907d ago (Edited 1907d ago )

I'm fighting a war inside myself over whether to get a 32GB or not. I need the space really bad, in fact I need more than a 32GB. Thing is though I just can't justify paying £40+ for such a small amount of space.
I recently bought an external hard drive with 250GB for £40 to put things into perspective. The price drop was nice but the memory cards are still a complete rip off and Sony don't seem to be budging anytime soon.

The actual Vita though I paid £200 for and don't regret a penny. It was totally worth it and you can see the potential of the hardware with games like Killzone Mercenary and Gravity Rush. Then you have all of the apps like facebook, skype and access to your emails and a decent web browser. It's a great piece of kit.

forcefullpower1907d ago

nothing to do with them using there own memory card but the price at which they wanted to sell them at. Nearly 80 to 100 quid for a 32gb memory stick was out of the question.

PrimeGrime1907d ago (Edited 1907d ago )

You forget all mobile phones come with a plan. Not only are the phones ridiculously absurd when its comes to pricing but chances are even if you got that phone for free, in a couple months to a year with some plan attached you will already have had payed way over what you would have payed for a Vita let alone that phones retail price in a year.

The Vita really isn't expensive. Was shopping with my mom yesterday and we were just talking about this. I was telling her the Vita dropped price cause it wasn't selling so hot and she of course has the same remark everyone else has "Well its so expensive why would anyone buy it"..

Then I simply asked her how much was your phone again? Lol she didn't have much to say after that.

All of what the Vita can do for its price, it is a reasonable starting price.

You seriously can't even buy a computer this cheap that games or does as much, most computers that cheap won't even come with a camera to video chat with let alone a phone. I really don't get why people think it is expensive.

3-4-51907d ago

It used to cost almost as much as a PS4.

That shouldn't happen.

XisThatKid1907d ago

I just don't think it was too expensive especially for what it was worth anyway. It was only to expensive in comparison to 3DS.

When the price was announced it was the same price the 3DS 250$ and that was what everyone loved, the price. Until the 3DS was repriced at what it should have been in the first place and that was how much it was worth 170$ or so. Nintendo suckin up precious bucks from the blind loyals.

+ Show (4) more repliesLast reply 1907d ago
GdaTyler1907d ago

Hopefully people on the edge of buying it decide to support it. It's a fantastic handheld, the finest I ever had the joy of owning.

LocutusEstBorg1907d ago

They should release a new one every year like Apple and maintain software backwards compatibility. Newer owners get better graphics.

OrangePowerz1907d ago

That would fragmant it badly and would be against the point of a console to have a fixed hardware you can develop for.

LocutusEstBorg1904d ago (Edited 1904d ago )

Wrong. Most iPhone users buy a new iPhone every year for $850. All iPhone games are perfectly backwards compatible and the iPhone is the most developer friendly platform in history. There is absolutely no software difference between each iPhone. They just get faster.

OrangePowerz1904d ago

Thats not correct. Many 3D games that are sort of up to date graphics wise work only on the most recent 2 or maximum 3 iPhones. You will find games that won`t work on the iPhone 4 and work only on the 4S and the 5.

sashimi1907d ago (Edited 1907d ago )

thats a dumb idea since
1. the point of consoles are static hardware
2. different specs will only fracture userbase
3. Developers will just develop for the lowest common denominator since how could they ignore the potential sales so graphics will still be the same
4. comparing smartphones to handheld consoles is just laughable

LocutusEstBorg1904d ago

The hardware compatibility IS the same. The software remains the same and runs on all devices. The exact same software runs on multiple generations of devices. The newer ones are just faster. It's not like PS1 to PS2 to PS3.

iOS games have worse to better graphics on each generation of device. The same game runs on all.

Williamson1907d ago (Edited 1907d ago )

I bought mine last October for 199$ and even if I paid $250 for it, gravity rush alone would have made my purchase 100% worth it.

Mikelarry1907d ago

such as awesome game and very underrated

Deividas1907d ago

Awesome game? Yes. Underrated? I dont think so. Its one of best scoring games and best selling games of the ps vita so i dont think you can say its underrated.

MilkMan1907d ago

Im only interested in the Vita for one game and I don't know if the pull is strong enough to pick it up. Either way at least its a good price point for whomever wants it.

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