Nintendo's recently announced Nintendo 2DS, a version of the Nintendo 3DS hardware that's playable only in 2D, will target a demographic of thrifty consumers as well as "very young kids," Nintendo of America president Reggie Fils-Aime told CNBC.
"Very Small Kids" Okay, I can understand somewhat, because of the affects of 3D on younger children. But how does leaving the screens exposed to the elements aimed at kids? It just seems stupid, unless they're hoping for children to drop stuff on the screen so they have to buy another one?
It's essentially targeted as a Pokemon machine, so probably a cash cow in that alone.
how about the micro DS? you can inject it into the womb so the child can play when its just a fetus.
@holyduck There's always screen protectors available. Even my Vita and 3ds xl has them cause I hate having tiny scratches on my screen.
The screen will more than likely be protected by the plastic shell put over it. If you look at it the touch screen is deeper, while the top has a plastic piece over it.
Well its a strategy that's worked well for Rolf Harris.... Sorry
Ive seen a lot of Ds's where young kids have broken the hinge so it's probably because of that I would guess. Nintendo handheld screens are quite durable so it's no different than the old gameboys
Same here, my little cousins have gone through 3 or 4 a DS's that way. It's not a bad idea from Nintendo, but it does make you wonder if they knew what they were doing when they released the 3DS.
Getting the kids hooked early. It's like nintendo's marketing strategy for it is based off of Chris Rock's 90's standup.
I been trying to tell people this the entire time
Nintendo has ALWAYS targeted the younger audiences. Something I have come to dislike them for. You have teens, young adults and grown men and women gamers out there...and Nintendo can only seem to cater to the children with games like Mario, Zelda and Donkey Kong. I am 33 years old, man...I played all that crap back in the 80's and 90's. There comes a time when people who were once kids, grow up and grow OUT of those kinds of games, into something more...mature. As long as Nintendo keeps targeting younger audiences with casuals...they will never get my money.
For the most part, Nintendo doesn't target young audiences. That's what gamers don't seem to realize when they bash Nintendo like you have. Nintendo targets EVERYONE. They want their games to be accessible to EVERYONE. Games like Mario, Zelda, and Donkey Kong are designed so that they are appropriate enough that children can enjoy, while fun enough, and sometimes hard enough, for adults to enjoy. Have you ever even played the Donkey Kong Country or Mario games? Those games are really easy if you only want to go through and beat the game, but can be VERY VERY difficult if you decide to do a completionist run. If Nintendo only targeted kids, it would be a very easy main playthrough, and a very easy post-game. While certain Mario games may be easier than others, you can definitely see this trend in the Donkey Kong Country games.
LOL Wow... Youre using difficulty to justify children's games. Pacman from the 80's was ALSO fun enough for children to play, yet difficult enough to keep the adults playing too. Come to think of it...so was pong, galaga, dig dug, asteroids, centepede, etc... I think you missed my point. We have been seeing the same rehashed crap from Nintendo, for the past...20+ years, with each generation. Mario saves the princess. Mario goes to outer space and saves the princess. Mario goes 3D and saves the princess. Mario goes HD and saves the princess, etc...every generation, its the same friggin crap, reinvented in a slightly different way. Same can be said for Zelda and Donkey Kong. Yeah, they have other games too...but these are their MAIN titles that they LOVE to saturate every generation with. Nintendo struggles a bit...no problem, just release another Mario or Zelda game. That'll shut em up for a while. Im sick of it! Im tired of seeing Mario, Zelda, Donkey Kong, Kirby, Pokemon, Smash Bros, Metroid, Star Fox, etc... Is it really too much to ask, for a new IP that DOESNT appeal to children? Something comparable to God Of War, Halo, killzone, Gears Of War, Dead Space, Destiny, Second Son, Ryse, Titanfall, or Skyrim? ANYTHING? o_O Im a 33 yr old gamer, man. Do you really think I wanna play Mario and Zelda and Kirby and sh!t?! NO!!! I wanna scope some people in the back of the head. I wanna rip heads off, set people on fire, blow some sh!t up! Nintendo does not have anything that offers this to me. They dont give a rats ass about us older, hardcore gamers. Theyre too busy trying to get these 12 year old kids to collect Pokemon and save the princess. And THATS why Nintendo doesnt get my money...
I understand where your coming from, a little. It all comes down to the gamer. I myself go back to the days of arcades & cheat codes, & I do enjoy my mature games, but I still enjoy quick adventurous fun, something I don't have to analyse much. I always don't feel like diving into the depths of a games' dimensions. Sometimes I just want to jump in, hear some cutesy music/effects, & have fun. The only reason Nintendo continues to target the youth is because something really works within that formula, not to mention it does cover a larger audience, material that anyone can enjoy; small kids, kids, teens & adults. Mature games can be limited in a sense, because not every mature game is going to be to the adults liking, not to mention it limits the purchase of said game to gamers 18 & up. With Nintendo's formula of marketing, I really don't see them going anywhere anytime soon. & just think if Nintendo did'nt exist; what would the kids play?
No, Nintendo appeals and caters to everyone, especially gamers. That is why many of their games are consistently well-received, and yes, by adults. That is why some of their games, despite seeming to only appeal to children, can be enjoyed by even older/experienced gamers for their quality. That is why some of their games remain near-to-full retail price long after launch. That is why they have and still are collaborating with other developers to get great and unique titles to their platforms, such as the amazing games by RareWare in the days of old - to games like Shin Megami X Fire Emblem, Bayonetta 2 (which they saved), Wonderful 101, Sonic LW, etc. As usual on this site people like to (selectively or otherwise) confuse games that appeal to children with games that are targeted to only children. Ubisoft's 'Imagine' series of games that attacked the DS and Wii library, for instance, had little to no substance nor were well-received as game for core gamers, especially when comparing to Nintendo's offerings. However, I've seen many back the those days grouping Nintendo games with them. Believe what you will, but many of Nintendo's games can be stacked up with the games that you prefer in terms of quality. They have, and will continue to. "I wanna scope some people in the back of the head. I wanna rip heads off, set people on fire, blow some sh!t up!" "There comes a time when people who were once kids, grow up and grow OUT of those kinds of games, into something more...mature. " That......... lol hardly sounds like something mature than it does to the liking of what a kid in a CoD lobby would say. If you think adult gamers are too old to play a game simply because of the lack of blood and "blowing sh!t up", then you have a little growing up to do. There are many older gamers out their who have have no problem playing games ranging from Kirby to GTA. I am currently attempting to get Pure Platinum in every chapter on every difficulty in Bayonetta and ultimately completing the game 100%, yet I have no problem playing Pokemon Heart Gold... Why? Because they are good games. Just saying. I have no idea who these "mature" and "hardcore" gamers you speak of are, but Nintendo probably shouldn't try to appeal to such a crowd anyway. :-/ PS. Rehashed? Lol So because a princess gets saved in nearly every game, they are the same game? That is just as shallow as me saying every Uncharted is the same just because Drake shoots something or that every fighting is the same because there is punching. So tell me, from a gameplay standpoint, does A Link to the Past play exactly the same as Ocarina of Time? Does Ocarina play exactly like Majora? Do either play exactly like Skyward Sword?...... Does Mario Bros. 1-3 play like 64, the SNES Mario RPG, Sunshine, Galaxy, Vs Donkey Kong series, 3D Land, etc.?........ Do the 2D Metroids play anything like the Prime series or Other M?.... I'll let you answer that.
It's quite the uggo though.
Lol, isn't that who they target all the time?...
The word "demographic" makes this headline seem all legit and business-related, but take it out and it just becomes creepy.
make sense, because "very young kids" have bigger hand than adult to press L and R button from 2DS handheld.. perfect
Why dont you have a seat
all of their products are targeted @ kids.. Their exclusives are masterpiece gems that are both easy for kids & difficult enough for the core tho.. (getting every star, hidden dungeons, etc) i respect their games but man they need to give the core some more software on wii u.. 2DS is a stupid device imo.. The boxes to the games say "Nintendo 3DS"! Their supposed to be played in 3D & the reg & xl have sliders to remove it.. Why not just drop the price of the smaller one some more instead of making a 1/2 assed console?!
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