Nintendo’s Weird New 2DS Proves It: Price Is Always the Problem

Wired: "Price is not the problem, Nintendo president Satoru Iwata said to the British gaming website CVG earlier this month in regards to the company’s struggling Wii U console. The $300 'Basic' unit, he said, is being outsold by the $350 'Premium' configuration. Therefore, the price of Wii U is not what’s keeping sales so low (a measly 160,000 units worldwide in the last quarter), Iwata reasoned.

And yet, Nintendo’s actions don’t exactly square with this line of thinking."

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