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Casual Connect: Casual Going Hardcore?

Attend any show dedicated to a sector of the videogame industry and it doesn't take too long to discover its quirks and concerns. The recent Casual Connect conference held in Amsterdam provided ample opportunity to understand that the casual gaming market might be burgeoning, but it's proving hard to make money.

Companies involved, such as EA's Pogo.com portal, Microsoft's MSN, Realgames, PopCap and the rest, satisfy a huge audience of over 100 million players per month. And the people in this audience tend to play for long periods of time, too.

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next-gen.biz
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