Peter Moore has spoken about the future direction of Electronic Arts. The key points: an increase in online social features and further expansion the Free-to-Play model across all of EA’s major franchises. It’s hard to say if this is a bad business strategy. These games have to be paid for somehow, so it makes sense for publishers to try to turn purchasers into subscribers. The concern is around the impact that these business models will have on the structure and mechanics of gameplay, both now, and in the future.