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Understanding Free-To-Play: Nexon's Min Kim Speaks Out

One of the first publishers to fully embrace the Asian microtransction model was South Korea's Nexon, publishers of MapleStory. This free-to-play online RPG has become a global success, with 72+ million users worldwide and $16 million in monthly revenues, according to Nexon's comments at Austin GDC last year.

The title is so successful, in fact, that many Western publishers have decided to emulate the game's business model. However, as Nexon America's director of game operations, Min Kim, argues here, many simply don't understand what drives the game's success.

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