Apple is in an particular moment where balances can explode in a minute. Tim Cook, the new CEO after Steve Jobs's death is a good man, but not the good one to run Apple. Is calm, reflective and determined. But, engineers say that the magic atmosphere given by Jobs is gone. A lot of employees decide to give up and chose another job. No magical product to build up; no impossible challenges to win. All the fun of the old Apple is gone.
Investors decided to query Cook because the financial aspect of the company is perfect, but the loss of identity and the new management strategy are putting Apple in the risk of loosing respect and build an unclear future. Is the Steve Jobs's death the sign of the final decline for the Cupertino's company?