DarkZero writes: "The first adverts are out for GTA IV in the UK, and it looks as if the game will be getting similar treatment games like Assassins Creed and Burnout Paradise saw upon thier release, with the title only getting advertised for one console - in this case the Xbox 360.
It is likely this 360-only advertising could be part of the huge downloadable content exclusive deal Microsoft spent a lot of money on last year. As you can see the latest advert also gives mention of that, commenting it will be arriving exclusively on the console in "Autumn 2008"
If this single console advertising continues onto TV we have to wonder will it have an effect on PS3 sales of the game"
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