Hal Bame has joined Codemasters as director, distributor territories, the publisher has confirmed.
Bame has moved from SCEE, where he managed PlayStation's distribution business in Eastern Europe.
"The draw of Codemasters' portfolio makes this a thoroughly exciting opportunity for me," said Bame. "The company has built upon its strong heritage and, in the past fiscal year, already seen international sales grow by an impressive 72%.
"With an impressive roster of proven brands and exciting new properties, including major releases such as Race Driver: GRID, Overlord: Raising Hell, Rise of the Argonauts and Dragonology, we have an excellent schedule for our existing distribution partners and the right content to drive entry into new markets as we extend Codemasters' reach."