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The Business Model of WildStar

By Jeremy "Gaffer" Gaffney - August 19, 2013 -

I've got two big-ticket things to talk about this week: our anticipated launch date shift and our business model.

Hopefully you saw last week's State of the Beta blog post by our Design Director (and Beta Pope) Mike Donatelli, so you know we've got some big changes in store for WildStar. We’ve been watching and listening to the outstanding feedback from our Beta community over the last few months and right now, with the changes planned, we’re projecting a Spring 2014 launch. Over the coming months, we'll also dive into some of the smaller (but just as important) changes we've been planning in reaction to beta feedback we've seen, so you know what to expect when we ramp up beta again later this year. Our number one commitment is quality; we think that having a ton of fun, polished content and deep top-level gameplay is a big chunk of what separates the big boys from the also-rans in the online business.

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